From the Publisher
You’re never too old to try something new. It’s a simple concept that works in life and business. Retailers can’t turn back the hands of time or return to business as it was before COVID-19.
The only option is to move forward and apply the new rules to your current business situation.
Customers—even those who are older—are buying online. Make it easy for everyone to patronize your online business, as well as shop in-store. Independent retailers have a unique story to tell and quality products to sell. A great website with “personality” can help you accomplish both goals.
Back in the day, marketers decided how often to run ads based on the rule of seven. Essentially, customers need to be exposed to an ad seven times before they will remember it. Social media turned the concept upside down. Consumers are bombarded with messages daily. People tune them out unless the message is relatable. Be authentic. Tell stories about what it’s like to do business with you – enlist happy employees and loyal customers. Whatever you do, be positive and keep communicating.
Our magazine is also trying something new. To better serve readers, you can now request additional information from advertisers by scanning the QR code on page 00. The process is quick and easy. If you need help, follow the instructions. Give it a try and let us know what you think. However, if you prefer to mail in your request, you can also use this option.
Sometimes the past motivates us to move forward. According to the ancient Greek philosopher Socrates, “The secret of change is to focus all your energy not on fighting the old, but on building the new.”