Gen Z—those born between 1997 and 2012—is quickly becoming one of the most influential gardening demographics in the United States. While overall gardening participation dipped from 84.1% to 79.2% in 2025, Gen Z bucked the trend. They increased both their gardening time and spending at rates higher than any other generation. For hardware retailers, this shift represents a major opportunity: Gen Z is not only entering the gardening market, but they’re also redefining it. To sell to Gen Z gardeners, retailers should understand why gardening matters to them, where they live, and how hardware stores and garden centers can position themselves to win their loyalty.