Great Service is More Valuable to Loyal Customers than Rewards
- Posted by Contributor
- On August 23, 2023
- Cutting Edge Products Magazine, Great Service is More Valuable to Loyal Customers than Rewards, Retailing 101, Spotlight on Business, Wanda Lenoir
The shifting retail landscape is growing the disconnect between companies and consumers. Retailers often think providing customers with an enhanced rewards and points loyalty program creates a stronger bond with the company. But it’s becoming more difficult to earn the trust of shoppers and keep them loyal—especially when retailers fall short on convenience and personalized service.
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