Boomers are a Golden Opportunity to Grow Online Sales
- Posted by Wanda Lenoir
- On December 4, 2023
- Cutting Edge Products Magazine, Wanda Lenoir
Retailers often make assumptions about consumer behavior that may not necessarily be true. When it comes to technology, a popular belief concerning baby boomers is this generation is reluctant to learn new concepts and typically prefers to shop in-store. Additionally, with the intense focus on Millennials, the buying power of Gen X shoppers is also frequently overlooked
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