Promote Specialty Services to Drive Summer Sales
Summer is an ideal time for hardware stores and home improvement centers to promote specialty services that often fly under the radar and are frequently overlooked by customers.
SPOTLIGHT ON BUSINESS
Use Mobile Marketing to Connect with Smartphone Owners and Power In-store Sales
Developing a mobile marketing strategy to increase shopping in physical stores is an opportunity to increase overall sales, highlight specific products and attract younger shoppers.
4 Ways a Grill Niche Business Attracts Millennials and Gen Z
It’s no secret that many younger people think of cooking as a form of self-expression and socialization. In recent years “foodies” have embraced grilling to enjoy the outdoors and have fun with friends.
Older Shoppers are a Golden Opportunity to Grow Online Sales
Retailers often make assumptions about consumer behavior that may not necessarily be true. When it comes to technology, a widespread belief concerning baby boomers is that this generation is reluctant to learn new concepts and typically prefers to shop in-store.
What Retailers Need to Know About Today’s DIY Customers
DIYers rolled up their sleeves and tackled a record number of home improvement projects during the past two years. Their buying power caused a surge in sales for independent retailers and big-box chains that prosper when homeowners repair or improve their homes.
Selling Impulse Items Can Prompt Customers to Buy More
One of the busiest spots at wholesaler markets is the Impulse area. Retailers check out everything from peppered beef jerky to sequined key chains to packages of thermal socks.
The Three P’s = Success
Successful independent retailers develop a comprehensive strategy and then execute it based on the plan. The local hardware store or home center is a unique business niche
3 Ideas to Build a Community of Loyal Customers
Small businesses that plan to be successful for the long haul should make customer engagement and creating connections a priority. Big boxes typically have a rigid chain of command ...
Getting to Know the Reimagined Consumer
Those who experience traumatic life-altering events reflect on their relationships with family and friends and their impact on society.
8 Ways to Make the Most of Trade Shows
Some retailers are seasoned pros who have “worked” the floor of buying markets and trade shows for years. However, there are also younger retailers or new store owners who may be attending events for the first time.
