Category Spotlights

CATEGORY SPOTLIGHT

SPRUCE: LIBRARY
Lawn & Garden Feature

P&G Ventures Breaks New Ground in Lawn & Garden Category

Wanda Lenoir
October 17, 2026
Consumers are excited when innovative products are introduced into the marketplace. It’s also a good opportunity for independent retailers to diversify their product assortments and offer something new to their customers. P&G Ventures has developed Spruce, the group’s first product formulated for the lawn and garden category. Discover why P&G, a global brand, is now offering consumers a weed & grass killer.
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Lawn & Garden Feature

Loyal Customers are in Full Bloom at Independent Garden Centers

Wanda Lenoir
August 26, 2025
The power of plants can be magical, and their ability to create community among people who are passionate about growing and nurturing them is beautiful to behold. Avid gardeners who shop at garden centers seldom feel rushed to buy. They want to look, feel, and smell everything the center offers. Once they arrive, shoppers are more excited about the product selection than the cost of goods
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Robotic arm painting spray to the automotive part. High-technolo
Paint & Sundries Feature

Smart Paint Thinks and Acts Differently

Wanda Lenoir
August 26, 2025
Smart Paint Technology, an emerging field, is revolutionizing the paint industry! The integration of Artificial Intelligence (AI) and response materials creates dynamic surfaces that respond to the environment. Unlike conventional paints, these coatings are far beyond making products aesthetically pleasing or offering basic protection. These technically advanced paints are imbued with nanotechnology, sensors, or specially formulated chemical compositions
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Skyscrapers in Hong Kong
Hardware and Building Supplies Feature

Futuristic Building Materials Transform the Industry

Wanda Lenoir
August 26, 2025
Some buildings look fantastic! While people appreciate the innovative designs, we rarely think about the materials that go into building them. The profound transformation in the building materials industry is the reason many of these structures exist. Innovative materials are reshaping the construction industry. Building designs that were only possibilities are now a reality
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Hardware and Building Supplies Feature

Updating Hardware Essentials Creates a Happy Home

Wanda Lenoir
August 26, 2025
Homeowners know buying the least expensive product isn't necessarily the best choice. Little things can make a home more comfortable and functional. Durability and quality are key factors in hardware purchases, as people don't want to buy costly items repeatedly. When customers pay more, they have confidence the item will last longer. Surprisingly, price is not the first consideration for DIYers.
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Jeff Ridgeway
Paint & Sundries Feature

(Spray) Paint like a Pro

Contributor
January 25, 2024
Have you ever walked past a piece of furniture and thought, "That could use a pop of color"? Or gazed at a plain wall and imagined a vibrant mural? What’s old is new again and your consumers are looking for the perfect products to help them tackle the job.
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