Ace Hardware commenced its centennial celebration at the Spring 2024 Convention held in Dallas from March 12-14, unveiling new initiatives and a call to action from President and CEO John Venhuizen against complacency. Drawing on a sports analogy emphasizing playing to win rather than playing defensively, Venhuizen urged the cooperative's retailers to be proactive and seek out fresh opportunities to expand their market share during his address at the General Session in the Kay Bailey Hutchinson Convention Center.