With the theme of Driving Members’ Growth, the industry-leading member-owned co-op Do it Best is sharing industry insights, proven solutions, and exclusive purchasing opportunities designed to drive member growth at their fall market, held September 8–11 at the Indianapolis Convention Center. The market was packed with new and prospective members, thousands of new products, and nearly 100 new vendors. “We’re fully committed to being the best partner in the independent home improvement industry and the fall market is delivering solutions to drive our members’ growth,” said Do it Best President and CEO Dan Starr. “From our innovative programs and products, to our proven solutions, to our expert team—we’re providing every opportunity for our members to grow their businesses and achieve their dreams.”
Two key event highlights are specifically designed to drive member growth: the launch of a powerful new ecommerce platform, and the immersive Solutions in Action exhibit. The ecommerce solution powers up members’ online competitiveness, capturing more customers wherever they’re shopping and driving more traffic into their stores. Solutions in Action—a 13,000-square-foot home center exhibit with expansive garden center featuring proven solutions for branding, merchandising, lighting, layout, and ecommerce integration—allows members to see the customer journey from online to in-store. The exhibit is wrapped in the modern style, bright open floor plans, and engaging displays of the new Signature Store Design™, with each aspect having been thoughtfully developed by Do it Best to equip members with tools to create an outstanding shopping experience for their customers.
To further support the customer journey, Do it Best is launching a tagline that supplements members’ local brands. With the tagline Trusted products. Neighborhood know-how., members can immediately answer two key questions customers have: Do they have what I need, and can they help me? “We’ve tested our tagline with customers, so we know it’s powerful and compelling—it hits home,” said Do it Best VP of Marketing Rich Lynch. “Some members have really well-thought-out brand messaging, and we encourage them to keep using it. But others haven’t had the resources to invest in it, and this new brand messaging helps take some of the burden off them, giving them the resources they need to continue driving growth.”
The Merchandising Preview and Power Preview also support member sales and growth. The Merchandising Preview provides a high-energy, high-impact overview of top new products, specials, and vendor-exclusive products prior to the opening of the market floor, while the Power Preview allows members to demo the latest power tools and grilling equipment while sampling dishes from grillmasters representing top vendors.
Additionally, the four-day event is packed with nearly 30 free seminars led by industry experts. Topics include leveraging technology, gaining industry knowledge, increasing sales, enhancing operational excellence, and building on management skills—all of which are designed to build member knowhow for optimal business performance. The fall market creates an atmosphere of open collaboration where members are encouraged to connect with their fellow business owners to share best practices, challenge conventional thinking, and inspire new ideas for growth.
“There are tremendous opportunities for Do it Best members to build on the historic growth we achieved throughout the past few years,” said Starr. “With the launch of our all-new e-commerce platform, immersive Solutions in Action exhibit, integrated marketing solutions, exclusive purchasing opportunities, and outstanding educational seminars, it’s clear our members have the right partner to continue driving business growth and industry success. We’re confident our members will leave Indianapolis with the inspiration and knowhow to take full advantage of the momentum we’ve built together.”
About Do it Best
Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales surpassing $5 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 50 other countries.