Do it Best announces the appointment of Kerry Hasselbach as the new director of marketing. Hasselbach brings more than 20 years of experience and a proven track record of success in leadership roles across the home and retail industries, making her a valuable addition to the Do it Best team.
Before joining Do it Best, Hasselbach served in various leadership positions in New York, Dallas, and Fort Wayne for both private and public companies. Most recently, she held a vice president role at retailer Vera Bradley, where she acclimated to Fort Wayne and collaborated with individuals who brought a rich history of the brand and the community to the table. Hasselbach’s extensive history of building and renewing brands began in New York City, where she worked in marketing and development.
“Kerry’s experience and visionary leadership will be instrumental in driving our marketing strategies forward,” said Vice President of Marketing & E-commerce Allison Flatjord. “Her enthusiasm and commitment to putting people and community first align perfectly with our values at Do it Best.”
Hasselbach looks forward to getting to know the internal teams and cross-functional partners, and connecting with members at the market, as she works on refining processes. She brings an enthusiasm and vision built with team inputs and impact in mind, and she is excited to leverage her “intrapreneurial” skills to service the Do it Best members.
“I am thrilled to join the dynamic team at Do it Best and contribute to its continued success,” said Hasselbach. “I look forward to collaborating with my new colleagues and bringing my experience in brand building and marketing to drive growth and innovation.”
About Do it Best
Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales of nearly $5 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 50 other countries. To learn more, visit doitbestonline.com and follow us on Facebook, Instagram, LinkedIn, and X.
