Tony the Tiger® and Shaquille O'Neal Surprise Superstar's Career Hometowns With Game-Changing Mission Tiger™ Donations

Posted: September 18, 2021
Category: Industry News

BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ — What tipped off as a collaboration between dynamic duo Tony the Tiger® and Hall of Famer Shaquille O’Neal to create the first-ever Kellogg’s Frosted Flakes® with Crispy Cinnamon Basketballs is now helping middle schoolers nationwide gain better access to sports. Today, Tony and Shaq are teaming up again to unveil a game-changing Mission Tiger™ donation through education nonprofit DonorsChoose, which will impact more than 60,000 middle schoolers across the six cities where Shaq played professional basketball: Boston, Cleveland, Los Angeles, Miami, Orlando and Phoenix.

This donation is the latest page in Tony and Shaq’s playbook as the duo presses forward with Mission Tiger’s ambitious goal of helping 1 million middle schoolers gain better access to sports by the end of 2021. As teammates, they first helped middle schoolers in Philadelphia get back on the court in 2020. With Shaq’s new cereal, Kellogg’s Frosted Flakes with Crispy Cinnamon Basketballs, Tony and Shaq can help even more kids.

“Seeing my face on a box of Kellogg’s Frosted Flakes, my all-time favorite cereal, is a dream come true,” said O’Neal. “What’s even better is that our new cereal will help kids across the country gain better access to sports. Sports teach invaluable skills that will impact these kids for the rest of their lives.”

To take Mission Tiger to a whole new level and help even more kids, Shaq and Tony created Kellogg’s Frosted Flakes with Crispy Cinnamon Basketballs, which hit shelves earlier this year. And now, Tony and Shaq are announcing a huge donation to middle schools in need, all thanks to fans nationwide buying boxes of the cereal and supporting Mission Tiger.