True Value Empowers DIYers and Local Retailers with First Campaign in Decade
- Posted by Contributor
- On April 4, 2024
- Ace, Cutting Edge Products
True Value, the iconic hardware store brand with a rich legacy spanning 75 years, proudly announces the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, deep expertise, and operational scale to ensure independent home improvement retailers thrive.
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