SPOTLIGHT ON BUSINESS

Prepare Your Team to Pivot in Unpredictable Times

March 9, 2026
With so many changes happening on the economic front, it’s only natural to ask, what’s next? While you have no control over tariffs, global instability, and how customers spend their money, you can prepare your company for a worst-case scenario. Owning an independent business is a high-stakes game that requires many players to participate and achieve specific goals.

Leverage Point-of-Sale Data to Deliver Personalized Service

February 10, 2026
Independent Retailers often have underutilized resources at their disposal that can help their businesses operate more efficiently. One of the most untapped resources is the store’s point-of-sale system (POS). It is a powerful tool that collects valuable information about each customer’s buying habits and can help personalize the shopping experience

Simple Ways to Start the New Year on the Right Track

December 30, 2025
People often make resolutions they seldom keep. When life gets busy, everything they hoped to accomplish is soon forgotten. However, businesses rely on a more concrete approach to solve problems and effect change. Forward-thinking store owners understand the importance of developing a game plan for the team to follow.

Motivating Your Staff Grows the Store’s List of Happy Customers

November 20, 2025
So, what does it take to make customers consistently happy with your service? Nordstroms and Apple have figured out how to deliver white-glove experiences by meeting the needs of people, rather than simply selling products. The companies also understand that caring about people extends to their employees, who are the key to building a loyal customer base and achieving long-term success.
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Get Customers Excited About Shopping on Small Business Saturday

October 29, 2025
Time to get ready! This year, holiday shoppers will make a renewed effort to "shop small" and support local businesses. Small Business Saturday will be held on November 29, the day after Black Friday. It’s an opportunity for your independent business to attract new customers and benefit from the special promotions developed to support this popular shopping day.

Practical Ways to Connect with Shoppers and Generate Holiday Sales

October 16, 2025
Store owners typically have such busy schedules that promoting the business and planning events get put on the back burner. However, it's essential to take the time to come up with ideas to keep shoppers engaged with your store, especially during the holidays. Consumers have many options for where to shop for similar products, so it’s critical to stand out from competitors. Generating robust sales in November and December

Training Employees to Defend Against Cyber Threats

September 29, 2025
Teaching employees to recognize cyber threats and holding each person accountable for following the proper procedures will improve data security. Businesses operate in a digital world, and owners must be aware of the roadblocks that could become barriers to their success.

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