Spotlight on Business

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Get Customers Excited About Shopping on Small Business Saturday

October 29, 2025

Time to get ready! This year, holiday shoppers will make a renewed effort to "shop small" and support local businesses. Small Business Saturday will be held on November 29, the day after Black Friday. It’s an opportunity for your independent business to attract new customers and benefit from the special promotions developed to support this popular shopping day.

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Practical Ways to Connect with Shoppers and Generate Holiday Sales

October 16, 2025

Store owners typically have such busy schedules that promoting the business and planning events get put on the back burner. However, it's essential to take the time to come up with ideas to keep shoppers engaged with your store, especially during the holidays. Consumers have many options for where to shop for similar products, so it’s critical to stand out from competitors. Generating robust sales in November and December

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Training Employees to Defend Against Cyber Threats

September 29, 2025

Teaching employees to recognize cyber threats and holding each person accountable for following the proper procedures will improve data security. Businesses operate in a digital world, and owners must be aware of the roadblocks that could become barriers to their success.

Putting Customers 1st Generates Loyalty and Sales

September 10, 2025

Truth be told, many stores sell comparable products, and if customers search hard enough, they can find something similar at a lower price. But you can't put a price tag on how customers feel about your store and its associates; that’s where personal service and building relationships come into play. When making a sale is the main priority, loyalty becomes secondary.

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Stir Up Sales! Young Shoppers Crave Countertop Appliances

August 26, 2025

Almost sixty-eight percent of Americans plan to buy a kitchen appliance this year. A recent YouGov poll indicates appliances are hot items among younger, urban audiences that are stocking new kitchens or following the latest cooking trends.

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Operating a Family Business Can be Rewarding and Challenging

August 26, 2025

Working together in the family business has its ups and downs. While it can be rewarding and beneficial on many levels, the family dynamic brings unique challenges. Even before putting family in the mix, businesses can have serious conflicts that require the owner's immediate attention. When dealing with family members, it's critical to identify areas where the lines may get blurred between the family and business organizations

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Focus on What Matters in Downturns

August 26, 2025

“Hope for the best and be prepared for the worst.” Volatility and economic turbulence are never comfortable conditions for any business. Small and medium-sized operations are especially vulnerable since rising costs, tariffs, and fears of recession can be harmful on multiple levels. The same is true for consumers. When consumers feel pessimistic about the economy, they cut back on spending and ramp up their savings. Purchasing non-essential goods and completing large projects are typically postponed.

Creating Harmony and Sales with In-store Music

August 26, 2025

What’s your favorite song? Music plays a vital role in creating harmonious in-store experiences. Store owners who decide not to get on board may consider music to be little more than background noise that serves no real purpose. However, the right combination of genres and songs can establish an emotional connection with shoppers and affect their purchasing decisions. Retailing in the digital age requires quickly getting customers’ attention and keeping them engaged as they shop.

Refresh Your Store Now to Harvest Fall Sales

August 25, 2025

There’s plenty of work to do to get your physical store ready for the Fall season. Changing the signage is only a small part of what needs to happen to create a welcoming environment. The point is to be intentional in developing a comprehensive plan that focuses on visual merchandising, layout optimization, inventory management, and promotions. Keep in mind that customers want to shop in a clean, well-organized store where merchandise is easily located and can be purchased without hassle.

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What the Big Beautiful Bill Means for Your Small Business

August 19, 2025

To prepare your business for the upcoming changes resulting from the BBB, consult a tax professional. The person will help you understand how to fully utilize the tax benefits and make any adjustments to your existing strategy. Try different scenarios to determine the one that works best for your company