Spotlight on Business

Products,Stock,Inventory,Engineer,Sale,Agent,In,Hardware,Shop,Phone

Leverage Point-of-Sale Data to Deliver Personalized Service

February 10, 2026

Independent Retailers often have underutilized resources at their disposal that can help their businesses operate more efficiently. One of the most untapped resources is the store’s point-of-sale system (POS). It is a powerful tool that collects valuable information about each customer’s buying habits and can help personalize the shopping experience

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Keep an eye on Birdwatchers to Discover a Growing Niche Opportunity

January 26, 2026

Creating a niche that caters to birdwatchers can be a profitable opportunity that attracts a diverse and growing group of customers. Understanding the needs and values of birders will enable you to offer relevant products and create experiences that attract young people, families, and the community.

Simple Ways to Start the New Year on the Right Track

December 30, 2025

People often make resolutions they seldom keep. When life gets busy, everything they hoped to accomplish is soon forgotten. However, businesses rely on a more concrete approach to solve problems and effect change. Forward-thinking store owners understand the importance of developing a game plan for the team to follow.

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Doing Something Special Makes Customers Feel Appreciated

December 15, 2025

Customers like to know that the stores they support appreciate their business. While the holidays are swiftly approaching, the New Year is also an ideal opportunity to celebrate the special relationship you have built with customers.

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Motivating Your Staff Grows the Store’s List of Happy Customers

November 20, 2025

So, what does it take to make customers consistently happy with your service? Nordstroms and Apple have figured out how to deliver white-glove experiences by meeting the needs of people, rather than simply selling products. The companies also understand that caring about people extends to their employees, who are the key to building a loyal customer base and achieving long-term success.

Beautiful,Mother,And,Daughter,Buying,Christmas,Decorations,In,Store

Get Customers Excited About Shopping on Small Business Saturday

October 29, 2025

Time to get ready! This year, holiday shoppers will make a renewed effort to "shop small" and support local businesses. Small Business Saturday will be held on November 29, the day after Black Friday. It’s an opportunity for your independent business to attract new customers and benefit from the special promotions developed to support this popular shopping day.

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Practical Ways to Connect with Shoppers and Generate Holiday Sales

October 16, 2025

Store owners typically have such busy schedules that promoting the business and planning events get put on the back burner. However, it's essential to take the time to come up with ideas to keep shoppers engaged with your store, especially during the holidays. Consumers have many options for where to shop for similar products, so it’s critical to stand out from competitors. Generating robust sales in November and December

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Training Employees to Defend Against Cyber Threats

September 29, 2025

Teaching employees to recognize cyber threats and holding each person accountable for following the proper procedures will improve data security. Businesses operate in a digital world, and owners must be aware of the roadblocks that could become barriers to their success.

Putting Customers 1st Generates Loyalty and Sales

September 10, 2025

Truth be told, many stores sell comparable products, and if customers search hard enough, they can find something similar at a lower price. But you can't put a price tag on how customers feel about your store and its associates; that’s where personal service and building relationships come into play. When making a sale is the main priority, loyalty becomes secondary.