Wanda Lenoir Archives - Cutting Edge Products

Create a Shopping Experience that Keeps Customers Coming Back for More

Posted by Contributor
On June 5, 2023
Cutting Edge Products Magazine, Shopping Experience, Spotlight on Business, Wanda Lenoir

When it comes to customer service, shoppers think independent retailers are the champions of the home improvement industry. Most people can share a story about making a quick trip to the hardware store to take care of an emergency home repair. Or maybe they dropped by to get encouragement to finish a DIY project that somehow went wrong.

Thrifty Shoppers Shift to Low-cost Home Repairs and Buying Used to Save Money

Posted by Wanda Lenoir
On May 25, 2023
Cutting Edge Products Magazine, Spotlight on Business, Thrifty Shoppers, Wanda Lenoir

Keeping an eye on trends and economic indicators can help store owners determine what’s on the minds of consumers. It enables organizations to prioritize buying and selling the best products for specific markets. Retailers can also focus on critical aspects of the business that increase foot traffic and drive profitability.

Win at Retail by Flexing the Strength of Being Independent

Posted by Wanda Lenoir
On April 28, 2023
Cutting Edge Products Magazine, Independent Hardware Store, Spotlight on Business, Wanda Lenoir, Win at Retail

Customers shop the establishments operated by independent retailers for various good reasons. However, selling merchandise at discount prices may not rank high on their list. Shoppers typically find bargains or special offers on select products during limited-time sale events. Just as Walmart has built its reputation on reducing costs, independents understand that competing with the big boxes

6 Ways to Improve Profits and Combat Inflation

Posted by Wanda Lenoir
On April 19, 2023
6 Ways to Improve Profits, Cutting Edge Products Magazine, Improve Profits and Combat Inflation, Spotlight on Business, Wanda Lenoir

Although inflation is gradually dropping, interest rates are rising. So, consumers are being squeezed on both ends. The same is true for store owners. It will take dedicated actions to reduce inflation pressure on retail sales. It's critical to get the wheels moving now rather than later.

Promoting Sustainability is Essential to Selling to Younger Pet Owners

Posted by Wanda Lenoir
On April 3, 2023
Cutting Edge Products Magazine, Selling to Young Pet Owners, Spotlight on Business, Wanda Lenoir

Retailers selling pet food-related products that enhance the well-being of household pets across the country should be aware of sustainability, humanization, and premiumization in increasing sales. These factors directly correlate to the growing popularity of organic foods, supplements, clean protein, and the vegan pet market. Understanding what motivates buying decisions

Ideas for Building a Stronger B2B Customer Relationship

Posted by Wanda Lenoir
On March 20, 2023
Cutting Edge Products Magazine, Ideas for Building a Stronger B2B Customer Relationship, Spotlight on Business, Wanda Lenoir

Servicing other businesses can significantly increase revenue and open the door to other opportunities. While every customer is an asset, the financial stakes are even higher when maintaining a relationship with professionals, companies, schools, and government agencies. These relationships can be demanding and complex since multiple individuals may be involved in the procurement process. These are valuable contacts, with each touchpoint being an opportunity to demonstrate your expertise in customer service.

Focus on Moving Your Business to the Next Level of Success

Posted by Wanda Lenoir
On February 27, 2023
Cutting Edge Products Magazine, Focus on Moving your Business, Spotlight on Business, Successful Retailers, Wanda Lenoir

Successful retailers develop a comprehensive strategy and execute it based on the plan. Independent hardware stores and home centers are unique businesses catering to specific customer segments. Owners have no desire to operate scaled-down versions of Walmart or Home Depot—they are proud to be authentically different. Thriving businesses should continually look for growth opportunities

Personalize Service to Reflect Generational Preferences

Posted by Wanda Lenoir
On February 14, 2023
Cutting Edge Products Magazine, Personalize Service to Reflect Generational Preferences, Spotlight on Business, Training Employees, Wanda Lenoir

Consumers have expectations about the service they want to receive. For some generations, it's higher than others. However, what's required to deliver an exceptional shopping experience continues to evolve, placing greater demands on retailers. Businesses often assume customers are happy with their service if they receive few complaints. Staff members are trained to manage challenging

Getting Customers Up to Speed on Deck Flashing

Posted by Wanda Lenoir
On January 27, 2023
Cutting Edge Products Magazine, Deck Flashing, Hardware and Building Supply, Wanda Lenoir

Over the past fifteen years, new trends and innovations have radically impacted the decking world. Hidden fasteners allow for decks that look unmarred and perfect. Composite decking creates decks that will last a lifetime. And at the same time, underneath the deck boards, a quiet innovation has started taking root to protect the substructure of decks.

Selling Impulse Items Can Prompt Customers to Buy More

Posted by Wanda Lenoir
On January 27, 2023
Cutting Edge Products Magazine, impulse Items, Spend more money, Wanda Lenoir

One of the busiest spots at wholesaler markets is the Impulse area. Retailers check out everything from peppered beef jerky to sequined key chains to packages of thermal socks. Most displays are loaded with tempting merchandise that will entice shoppers to stop and buy quickly. Impulse buying is a shopping indulgence for almost 90 percent of Americans.

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