Now that people are spending time relaxing outdoors or enjoying summer vacations sales at most retail stores will slump a little. So, what do you do in the months between the two peak selling seasons—spring and fall? You get creative and come up with ideas for promotions and community events that your staff can implement without breaking the bank. Give people a reason to make add-on purchases when they come in to shop. It’s also smart to promote your business as a destination point by partnering with other businesses to hold events. These activities help build traffic and attract customers.