Every small business owner should be able to identify one or two things their company does better than competitors. This strength is your team’s “superpower.” It’s the thing that fuels your organization’s desire to compete at the highest level and provides the clarity you need to create new opportunities. While most hardware stores sell similar products, their approach to business can be completely different. Playing to your strengths can make customers feel good about shopping in your business instead of a big box store. It can also motivate them to identify with other customers in the store’s community of patrons. Perhaps the power of your business excels in several of these areas.