Homeowners know buying the least expensive product isn’t necessarily the best choice. Little things can make a home more comfortable and functional. Durability and quality are key factors in hardware purchases, as people don’t want to buy costly items repeatedly. When customers pay more, they have confidence that the item will last longer. Surprisingly, price is not the first consideration for DIYers.
Unlike contractors and other pros who typically work within a tight budget, DIYers are willing to dig deeper into their wallets. This distinction comes into play for independent retailers who sell home essentials, such as fasteners, doorknobs, and locksets, as well as decorative hardware. Most purchases in a hardware store are for small repair or replacement projects within the home. Shoppers may need guidance on selecting products that suit their needs, and support from knowledgeable sales staff can be beneficial.
Essential Products for Every Hardware Store
The most common fastener purchases are nails, screws, and anchors since they are extensively used by pros and DIYers. These core products account for 25 percent of purchases in the hardware market. Doorknobs and lock sets are the second most frequently purchased items. The third category in high demand is decorative door hardware, specifically kick plates, door knockers, house numbers, and mail slots.
Nails and fasteners
Shoppers expect every hardware store to sell nails and fasteners. They are the best-selling products in the industry. To meet demand, stores should offer a diverse range of fasteners in various materials. They are critical for countless DIY projects and Professional applications. Over 200 billion fasteners are used annually in the United States. This broad category encompasses a wide range of items, including nails, bolts, screws, studs, nuts, washers, and more. Steel is the most used material since it is strong, durable, and affordable. Other, less expensive, and more costly materials are also available.
Doorknobs and Lock Sets
Although consumers are interested in purchasing smart doorknobs and lock sets, the overwhelming preference is for standard keyed exterior doorknobs and lock sets in classic styles. Research indicates keyed locks drive sales in this segment. In addition to functionality (locking or non-locking), handle type (lever or knob), style (modern, rustic, or traditional), material, and compatibility with existing hardware (backplate or spindle), as well as dimensions, are also important considerations. Understanding these factors will make the interaction between the customer and salesperson more productive.
Decorative Hardware
The decorative hardware a person selects is a fashion statement that expresses their style, personal taste, and design preference. Assortments are periodically refreshed to reflect current trends in our culture. Pulls and knobs can be traditional, ornate, modern, or minimalist to update and beautify a wide variety of cabinets, furniture, and décor. Finishes can range from smooth to hammered metals or subtle textures in between. Some companies also offer customizable options to incorporate unique elements that make the hardware more personal and distinctive. Upgrading cabinetry with decorative hardware is a cost-effective way to refresh a space and make it visually appealing.
Independent retailers who sell a wide assortment of decorative hardware have an opportunity to build a profitable niche business. Consider locating the products near the paint department to visually create design concepts for shoppers and make the products appear more impactful.
Updating a home by completing a small project makes it more comfortable and enjoyable. Display your best products to allow homeowners and pros to invest in quality assortments they can fully appreciate for years to come.
