Wanda Lenoir, Author at Cutting Edge Products

Wrap Up Sales by Delivering a Memorable Customer Experience

Posted by Wanda Lenoir
On September 29, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Competition from big-box retailers can be aggressive during the holidays. While it's essential to have a solid overview of the competitive landscape, success for Independents depends on identifying what your business does better than competitors and leveraging those strengths with consumers. Whether your brand is Walmart or Ace, consumers have certain expectations upon entering the store.

Social Media Strategy: Identify the Goals You Want to Achieve

Posted by Wanda Lenoir
On September 19, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Social media has a tremendous influence on consumers’ buying habits and where they choose to shop. Although many independent retailers recognize the need for a social media presence for their business, developing an effective strategy is often a process.

Engagement Declines as Younger Employees Seek Fulfilling Jobs with Purpose

Posted by Wanda Lenoir
On September 5, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Younger employees are at a crossroads. Many feel that their companies are not fully invested in meeting their essential needs, so their level of engagement has declined significantly. Data collected by Gallup indicates that the level of engagement among all employees stagnated at the end of 2023 after reaching a high point in 2020.

Ace Hardware Captures Special Moments to Celebrate it’s 100-Year Anniversary

Posted by Wanda Lenoir
On July 31, 2024
Ace Hardware

Ace Hardware is pulling out all the stops to celebrate the company’s 100-year anniversary and the folks who have made the business a success. Jason Hipskind, Corporate Vice President—New Business, offers an in-depth perspective on Ace’s past, present, and future.

PetShop by Fringe Studio

Posted by Wanda Lenoir
On July 31, 2024
Petshop

Pet Parents will go the extra mile to make the furry members of their family happy. Buying fun toys for special occasions and keeping pets occupied throughout the day is often a priority. Selling pet toys requires limited space to set-up and can be a profitable niche for independent retailers. The opportunity to generate high margins (typically 40 percent) within this impulse category and attract pet lovers of every generation continues to grow.

The Original Super Glue

Posted by Wanda Lenoir
On July 31, 2024
Super Glue

While it’s memorable to be a trailblazer in the home improvement industry—every company must eventually rejuvenate itself to stay competitive and best serve the changing demands of its customers. Under the new ownership of Pacer Technology, The Original Super Glue Company is pursuing excellence and transitioning the business to leverage its ‘parent company’s global position in the adhesives market.

Six Easy Ways to Sharpen Your Networking Skills

Posted by Wanda Lenoir
On July 29, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Independent retailers often seek out new people and reconnect with old acquaintances when attending markets and conventions. Since store owners have a few days to get everything done, they must manage time wisely and only speak with select groups of people. These individuals can offer the expertise

Start Planning Early for a Profitable Holiday Season

Posted by Wanda Lenoir
On July 11, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Preparing for a profitable 4th quarter and holiday season requires careful planning and adequately managing inventory levels. Independent retailers must look at their businesses holistically and determine the best approach to generating in-store and online sales.

Listen Up! The Power and Benefits of Customer Feedback

Posted by Wanda Lenoir
On June 27, 2024
Cutting Edge Products Magazine, Wanda Lenoir

What customers say about your business determines its long-term success. Whether the feedback is given to you directly, on social media, or by word-of-mouth, consumers are influenced by other people’s opinions. There’s no shortage of feedback on products and services—some good, some bad. Customer feedback is an opportunity to improve when needed or commend your team for a job well done.

Getting Back to the Simple Life with Sustainable Landscapes

Posted by Wanda Lenoir
On June 15, 2024
Cutting Edge Products Magazine, Lawn & Garden

Sustainable landscaping is more than a trend that will eventually fade away. Younger homeowners and people committed to being environmentally friendly have made going green a lifestyle that dictates their buying decisions.

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