Wanda Lenoir, Author at Cutting Edge Products

Be Creative! Plan Events and Promotions that Get Attention

Posted by Wanda Lenoir
On September 27, 2023
Cutting Edge Products Magazine, Wanda Lenoir

These types of promotions are an ideal way to bring in new customers and strengthen your relationship with existing customers. Events enhance the in-store shopping experience and can create buzz in the community about your establishment. When done correctly they can lift both short-term and long-term sales.

Develop a Strategy that Offers the Right Product Mix for Your Market

Posted by Wanda Lenoir
On September 25, 2023
Cutting Edge Products Magazine, Develop a Strategy that Offers the Right Product Mix for Your Market, Retailing 101, Spotlight on Business, Wanda Lenoir

Optimizing an assortment that stands out from competitors is fundamental to driving customer engagement and positioning the company for long-term growth. There are several assortment strategies that retailers implement to achieve their objectives.

Safeguard your Business to Reduce Shoplifting and Employee Theft

Posted by Wanda Lenoir
On September 11, 2023
Cutting Edge Products Magazine, Employee Theft, Reduce Shoplifting, Retailing 101, Safeguard your Business to Reduce Shoplifting and Employee Theft, Spotlight on Business, Wanda Lenoir

Organized retail crimes are hot topics of conversation for businesses, politicians, and consumers. The victims of these brazen thefts are typically big box retailers or high-end luxury stores. However, small and medium-sized companies are also experiencing significant losses due to thefts and burglaries.

Selling Impulse Items Can Prompt Customers to Buy More

Posted by Wanda Lenoir
On August 27, 2023
Cutting Edge Products Magazine, impulse Items, Spend more money, Wanda Lenoir

One of the busiest spots at wholesaler markets is the Impulse area. Retailers check out everything from peppered beef jerky to sequined key chains to packages of thermal socks. Most displays are loaded with tempting merchandise that will entice shoppers to stop and buy quickly. Impulse buying is a shopping indulgence for almost 90 percent of Americans.

Suppliers Develop Sustainable Products by Focusing on Innovation

Posted by Wanda Lenoir
On August 21, 2023
Cutting Edge Products Magazine, Spotlight on Business, Suppliers Develop Sustainable Products by Focusing on Innovation, Wanda Lenoir

How suppliers address sustainability often depends on the product categories that drive their core businesses and environmental concerns raised by consumers and the government. Sustainability may be a higher priority for some manufacturers than others. Companies that sell outdoor living products, gardening supplies, and power equipment are highly motivated to offer consumers eco-friendly merchandise.

Selecting the Right Plants is Serious Business for Gardeners

Posted by Wanda Lenoir
On August 21, 2023
Cutting Edge Products Magazine, Lawn & Garden, Selecting the Right Plants

Retailers always need to find out what types of questions customers will ask. It's best to be prepared, especially when selling plants. While most gardeners know the differences between annuals that die after one season or perennials that regrow year after year, they want to become more familiar with identifying plant categories by species. There are critical distinctions between native plants, cultivars, and nativars. Understanding these differences enables avid gardeners with a specific purpose to succeed.

Customers Who Use Click and Collect Online Make Additional Purchases In-Store

Posted by Wanda Lenoir
On August 21, 2023
Click and Collect Online, Cutting Edge Products Magazine, E-Commerce, Spotlight on Business, Wanda Lenoir

Do you know customers who pick up online orders in-store buy almost 45 percent more merchandise after arriving? That’s an impressive statistic by any measure. One of the best ways to build sales and traffic in physical stores is to offer shoppers the ability to buy online pickup in-store (BOPIS). The expectation was fewer people would use click-and-collect services like BOPIS and curbside pickup after the pandemic since they could now shop without restrictions.

Tighter Budgets Cause Surge in MRO Projects

Posted by Wanda Lenoir
On August 21, 2023
Cutting Edge Products Magazine, Hardware and Building Supply, Hardware Stores, MRO Projects, Tighter Budgets, Wanda Lenoir

Last year homeowners tackled expensive renovations and were willing to wait months for the services of contractors. Disruptions in the supply chain created a ripple effect that caused contractors to search the market to obtain the materials necessary to fulfill contractual obligations. However, rising inflation, escalating material costs, and an unpredictable housing market have changed consumers’ perspectives. When people are uncertain about the future, they spend less on non-essentials and hire others to complete tasks they can do themselves.

Central Lumber & Hardware

Posted by Wanda Lenoir
On August 21, 2023
Central Lumber and Hardware, Cutting Edge Products Magazine, Do it Best, Harlowton, Montana, Paint & Sundries

The small town of Harlowton Montana, population about 1,000, sits beneath a bright blue sky framed by big snowy mountains. It was founded in 1900, as a station stop on the Montana railroad, and was named for Richard A Harlow, the company’s president. The state’s biggest city, Billings, is about 90 minutes away. With so few people in town, it takes someone with a pioneering spirit to successfully operate a hardware store. Jeff Sell, owner of Central Lumber & Hardware, is that person. The Do it Best store

Tap into the Demand for Cleaning Solutions

Posted by Wanda Lenoir
On August 21, 2023
Clorox, Cutting Edge Products Magazine, Household Cleaning, Impulse Items and Home, Wanda Lenoir

The Category is Thriving Research indicates the household cleaning supplies market reached $35.3 billion in 2022. The category is projected to grow at an annual rate of 4.9 percent and generate sales of $47.1 billion by 2028. Unlike many products that experience peaks and valleys, cleaning solutions are in constant demand, and manufacturers continually innovate to remain competitive. In such a broad category, it's easy for independent retailers to carve out a niche tailored to their customer base.

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