Wanda Lenoir, Author at Cutting Edge Products

Start Planning Early for a Profitable Holiday Season

Posted by Wanda Lenoir
On July 11, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Preparing for a profitable 4th quarter and holiday season requires careful planning and adequately managing inventory levels. Independent retailers must look at their businesses holistically and determine the best approach to generating in-store and online sales.

Listen Up! The Power and Benefits of Customer Feedback

Posted by Wanda Lenoir
On June 27, 2024
Cutting Edge Products Magazine, Wanda Lenoir

What customers say about your business determines its long-term success. Whether the feedback is given to you directly, on social media, or by word-of-mouth, consumers are influenced by other people’s opinions. There’s no shortage of feedback on products and services—some good, some bad. Customer feedback is an opportunity to improve when needed or commend your team for a job well done.

Getting Back to the Simple Life with Sustainable Landscapes

Posted by Wanda Lenoir
On June 15, 2024
Cutting Edge Products Magazine, Lawn & Garden

Sustainable landscaping is more than a trend that will eventually fade away. Younger homeowners and people committed to being environmentally friendly have made going green a lifestyle that dictates their buying decisions.

Delivering Joy and Laughter One Toy at a Time

Posted by Wanda Lenoir
On June 15, 2024
Toysmith

Toys have a unique way of bringing happiness and brightening the day. Some toys are squishy, just waiting to be squeezed. Others are perfect for calming fidgety hands and slowing down busy feet. And, of course, toys can help children learn to use their imaginations in the most remarkable ways.

3 Reasons Digital Marketing is Good for Business

Posted by Wanda Lenoir
On June 14, 2024
Cutting Edge Products Magazine, Wanda Lenoir

One mistake many small and medium-sized businesses repeat year after year is failing to make digital marketing a high priority. It is a missed opportunity that can be costly in the long run. The average person spends three hours a day on the internet searching for information, shopping, and communicating with other people

Women Shoppers Say Men Are Treated Better in Hardware Stores

Posted by Wanda Lenoir
On June 14, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Women are no strangers to shopping in hardware stores, yet a recent survey indicates they don’t necessarily enjoy the experience. In the past, home improvement operations were male domains. However, women now play an instrumental role in completing DIY projects and hiring contractors

Gaining the Loyalty of Gen Z Shoppers

Posted by Wanda Lenoir
On June 14, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Gen Z consumers are socially conscious and are key in shaping the nation’s perspectives on sustainability, mental health, and racial equity. Representing 20 percent of the U.S. population, children and young adults born between 1997 and 2012 command $360 billion in buying power.

Bacon Up: Mixing Food, Family, Flavor, and Fun Make a Winning Recipe

Posted by Wanda Lenoir
On June 14, 2024
Sashco

Like so many entrepreneurial start-ups, the story of Bacon Up begins in small-town America -- in our case, Owensboro, Kentucky, with a family of five siblings: Tom, Bernie, David, Monica, and Joe. Our mom, Mollie, was a wonderful Southern cook who always had a can of saved bacon grease near the stove when she was cooking. All five of us kids loved being in the kitchen and cooking with her; we all still cook today. Big family gatherings are our favorite, and although we’re spread across the country, we make it a priority to gather as often as possible

Capture Shopper’s Attention to Heat-up Summer Sells

Posted by Wanda Lenoir
On June 10, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Summer is the peak season for vacations, rest, and relaxation. Sales tend to dip when fewer people are working on projects and shopping at hardware stores. So, how can store owners keep the sales momentum going between Spring and Fall? Start by getting creative and holding promotions that won’t break the bank.

Consumers will Create Harmony with Color in 2025

Posted by Wanda Lenoir
On May 25, 2024
Cutting Edge Products Magazine

What’s ahead in 2025? Retailers who sell paint understand that color and inspiration influence consumer’s purchasing decisions. So, it’s little wonder that The Inspired Home Show burst with vibrant colors and innovative displays designed to fire the imagination

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