Wanda Lenoir, Author at Cutting Edge Products

Ideas for Building a Stronger B2B Customer Relationship

Posted by Wanda Lenoir
On March 20, 2023
Cutting Edge Products Magazine, Ideas for Building a Stronger B2B Customer Relationship, Spotlight on Business, Wanda Lenoir

Servicing other businesses can significantly increase revenue and open the door to other opportunities. While every customer is an asset, the financial stakes are even higher when maintaining a relationship with professionals, companies, schools, and government agencies. These relationships can be demanding and complex since multiple individuals may be involved in the procurement process. These are valuable contacts, with each touchpoint being an opportunity to demonstrate your expertise in customer service.

Focus on Moving Your Business to the Next Level of Success

Posted by Wanda Lenoir
On February 27, 2023
Cutting Edge Products Magazine, Focus on Moving your Business, Spotlight on Business, Successful Retailers, Wanda Lenoir

Successful retailers develop a comprehensive strategy and execute it based on the plan. Independent hardware stores and home centers are unique businesses catering to specific customer segments. Owners have no desire to operate scaled-down versions of Walmart or Home Depot—they are proud to be authentically different. Thriving businesses should continually look for growth opportunities

Personalize Service to Reflect Generational Preferences

Posted by Wanda Lenoir
On February 14, 2023
Cutting Edge Products Magazine, Personalize Service to Reflect Generational Preferences, Spotlight on Business, Training Employees, Wanda Lenoir

Consumers have expectations about the service they want to receive. For some generations, it's higher than others. However, what's required to deliver an exceptional shopping experience continues to evolve, placing greater demands on retailers. Businesses often assume customers are happy with their service if they receive few complaints. Staff members are trained to manage challenging

Getting Customers Up to Speed on Deck Flashing

Posted by Wanda Lenoir
On January 27, 2023
Cutting Edge Products Magazine, Deck Flashing, Hardware and Building Supply, Wanda Lenoir

Over the past fifteen years, new trends and innovations have radically impacted the decking world. Hidden fasteners allow for decks that look unmarred and perfect. Composite decking creates decks that will last a lifetime. And at the same time, underneath the deck boards, a quiet innovation has started taking root to protect the substructure of decks.

Selling Impulse Items Can Prompt Customers to Buy More

Posted by Wanda Lenoir
On January 27, 2023
Cutting Edge Products Magazine, impulse Items, Spend more money, Wanda Lenoir

One of the busiest spots at wholesaler markets is the Impulse area. Retailers check out everything from peppered beef jerky to sequined key chains to packages of thermal socks. Most displays are loaded with tempting merchandise that will entice shoppers to stop and buy quickly. Impulse buying is a shopping indulgence for almost 90 percent of Americans.

Why is Training Employees a Challenge for Retailers?

Posted by Wanda Lenoir
On January 27, 2023
Cutting Edge Products Magazine, Hardware Industry Hiring, Spotlight on Business, Training Employees, Wanda Lenoir

Training new employees require a substantial investment of time and resources before they can contribute to the business. A survey conducted by the National Federation of Independent Business (NFIB), reveals that training is a challenge for small business owners for a variety of reasons that are within or beyond their control.

Going to Trade Shows Help Independents Compete

Posted by Wanda Lenoir
On January 27, 2023
Cutting Edge Products Magazine, Spotlight on Business, Trade Shows, Wanda Lenoir

Going to the next Market? Independent retailers who regularly attend home improvement events have seen the industry change in the past four years. Various functions once performed manually, are now digital to enable transactions to be completed in real-time. The options for attending events have greatly expanded. Rather than flying or driving to conventions,

Therapeutic Gardens

Posted by Wanda Lenoir
On January 20, 2023
Cutting Edge Products Magazine, Lawn and Garden, Therapeutic Gardens, Wanda Lenoir

Spending time in a garden can be therapeutic for most people, especially those with mental, physical, or emotional challenges. Depending on the disability, connecting with nature can promote social interactions, improve fine motor skills, improve concentration, or instill a sense of independence.

Shoppers Want In-Store Experience to Compare to Buying Online

Posted by Wanda Lenoir
On January 20, 2023
Cutting Edge Products Magazine, In Store Experience, Spotlight on Business, Wanda Lenoir

Shopping in physical stores has come back since consumers are eager to see, smell, and touch the merchandise. Online sales are dipping slightly after reaching record highs last year. However, people are now accustomed to the digital enhancements

Think SMART to Maximize Marketing

Posted by Wanda Lenoir
On January 20, 2023
Cutting Edge Products Magazine, marketing plan, Spotlight on Business, Wanda Lenoir

Increasing sales requires making marketing a high priority on your to-do list. Home Improvement retailers who take a SMART approach to marketing understand the important role it plays in maximizing profits. Developing a structured marketing plan, rather than holding a series of random promotions

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