The Category is Thriving Research indicates the household cleaning supplies market reached $35.3 billion in 2022. The category is projected to grow at an annual rate of 4.9 percent and generate sales of $47.1 billion by 2028. Unlike many products that experience peaks and valleys, cleaning solutions are in constant demand, and manufacturers continually innovate to remain competitive. In such a broad category, it's easy for independent retailers to carve out a niche tailored to their customer base.