Do it Best Appoints Allison Flatjord to Vice President of Marketing and Ecommerce

Posted: February 5, 2024
Category: Industry News

Do it Best aligns two key divisions, Marketing and Ecommerce, under a single leadership. This initiative marks a significant step in the company’s ongoing efforts to streamline operations and enhance its digital presence in the ever-evolving marketplace.

Effective immediately Allison Flatjord will serve as the company’s Vice President of Marketing and Ecommerce. Flatjord has successfully led the Ecommerce division as Vice President for the last year. Flatjord brings more than 20 years of experience in marketing and ecommerce at national online retailers and Fortune 500 companies.

“Allison’s deep understanding of ecommerce, marketing, and brand building make her the ideal choice to lead these combined divisions,” said President & CEO Dan Starr. “Under her guidance, we are confident that Do it Best and our member-owners will continue to thrive in a highly competitive landscape.”

Flatjord’s accomplishments in her previous role include launching a best-in-class ecommerce platform in an aggressive timeframe, migrating hundreds of member-owner microsites, and growing ecommerce sales. In her new role, she will be responsible for overseeing all aspects of marketing while maintaining a focus on online sales and integrating digital strategies to enhance brand visibility and customer engagement.

“I am thrilled to take on this new challenge and to continue contributing to the success of Do it Best and our members,” said Flatjord. “The merging of Marketing and Ecommerce reflects our commitment to meeting the evolving needs of our members and their customers in a digital-first world. I look forward to leading this talented team and driving innovation.”

This strategic consolidation is expected to bring a more cohesive approach to marketing and ecommerce while prioritizing the customer journey and fostering growth in both areas.

About Do it Best

Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales of nearly $5 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 50 other countries. For more information, visit and follow us on Facebook, Instagram, LinkedIn, and X.