Do it Best Group today announced that CEO Dan Starr will be the featured keynote speaker at the 12th Global DIY-Summit, taking place June 1618 at RAI Amsterdam in the Netherlands.
Starr’s keynote session, “Reinventing a Legacy Brand for the Next Generation,” will focus on how home improvement leaders can strengthen brand relevance with Millennials and Gen Z by combining modern consumer insight, digital precision, and a test-and-learn approach in ways that are scalable across markets and business sizes.
The Global DIY-Summit is widely recognized as a leading international gathering for senior executives across the DIY, home improvement, and garden industry. The 2026 Summit theme, “Accelerating in a New Global Reality: Building Collective Awareness for a FastChanging World,” emphasizes digital transformation, consumer behavior shifts, and the strategic actions leaders can take to accelerate growth and resilience.
“It’s an honor to be invited to the Global DIY-Summit and to engage with so many global leaders who are navigating the same challenges and opportunities we all face,” said Starr. “Legacy brands can’t rely on history alone. The next generation of customers expects clarity, relevance, and confidence, all delivered through modern tools and authentic experiences. I’m looking forward to sharing what we’ve learned, comparing notes with peers from around the world, and bringing back ideas that strengthen independent retailers everywhere.
” Starr will highlight the Do it Best Group’s perspective on modern brand building, including how to translate customer insights into sharper positioning, how to concentrate investment for outsized impact, and how to use digital platforms to learn faster and adapt. The session will also preview how True Value is being reintroduced to a new audience through a phased approach, starting with awareness and relevance, then evolving toward more direct conversion and sales-driving initiatives over time.
The Global DIY-Summit is organized in partnership with major industry associations, including EDRA/GHIN and HIMA, and is designed to convene global retail and manufacturing leaders around shared priorities for the year ahead.
About the Do it Best Group
Headquartered in Fort Wayne, IN, Do it Best Group is the world’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.
