Do it Best Names New Vice President of Ecommerce

Posted: January 31, 2023
Category: Industry News

Building on its commitment to driving member growth online and in-store, Do it Best has selected a proven e-commerce leader to steer its E-commerce division. Effective immediately, Allison Flatjord is the company’s Vice President of E-commerce. She replaces Nick Talarico, who was recently promoted to Executive Vice President of Sales and Marketing.

Flatjord joined Do it Best in 2022 as the company’s Director of E-commerce. Under her leadership, the company has developed a winning strategy and state-of-the-art platform to advance its members’ online competitiveness while also driving more traffic to their stores. She will be featured at the Do it Best Spring Market Kickoff on March 11 in Orlando, Florida where she will introduce members to the new e-commerce solution. “While we’ve actively supported our members’ online sales efforts for more than two decades, we launched our new Ecommerce division last year to demonstrate its critical importance in growing member sales,” said Dan Starr, President, and CEO. “Allison has been centrally involved in that initiative from the very beginning and I couldn’t be more pleased to see her now leading this team. Our members will be excited about the options we’ve developed to take their e-commerce to the next level.”

Prior to Do it Best, Flatjord was the Chief Marketing, Merchandising, and Digital Officer for a national party supply e-tailer where she actively grew online sales and repeat purchases while leading an overhaul of their web platform. She also served as the Chief Marketing and Merchandising Officer for a national clothing and lifestyle brand where she directed the re-platforming of their e-commerce site, resulting in a doubling of sales in just four years. Flatjord holds a Masters in Business Administration from the Harvard Business School.

“I’m honored to step into this leadership position at Do it Best and contribute to such an important initiative,” said Flatjord. “We have built a world-class e-commerce team to drive store sales and traffic that will help our members compete and win for years to come.”

About Do it Best Corp.

Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales surpassing $5 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 50 other countries