Hultafors Group AB of Gothenburg, Sweden is pleased to announce that they have acquired Martinez Tool Co. Founded in 2015 and based in Merced, California, Martinez Tool Co. is a tool company that has grown rapidly by specializing in Made in the USA premium tools for the professional tradesman. Martinez Tool Co.’s most recognized products are the built and customizable high-quality titanium hammers marketed directly to the consumer on the Martinez Tool Co. webpage and through a select number of domestic and international dealers.
“We are deeply impressed by the innovation level and end user engagement of Martinez Tool Co. that has quickly gained the brand recognition among professional end users who are only satisfied by best-in-class product performance and customer service experience. Our intention is to build on this strong heritage and continue to operate Martinez Tool Co. as a separate brand in our existing portfolio”, says Pete Chatel, President of Hultafors Group North America. Adding Martinez Tool Co. to the Hultafors Group portfolio of brands builds on our current expertise in delivering innovative products for professional end users and has high strategic importance as it can help us to further penetrate the US market with an attractive Made in the USA premium brand. “I see Hultafors Group as the perfect long-term owner for Martinez Tool Co. as they share my passion for innovation, superior quality, and customer service. We already have many exciting projects planned and look forward to starting this journey together”, says Mark Martinez, CEO, and founder of Martinez Tool Co.
About Hultafors Group
Hultafors Group is one of Europe’s largest companies supplying workwear, footwear, head protection, hand tools, and ladders for professional users. Excelling in brand-driven product categories within the construction industry and equipment sectors, the products are developed, manufactured, and marketed as their own brands, which are available through leading distributors in almost 70 countries worldwide, with an emphasis on Europe and North America. Hultafors Group has more than 1,800 employees worldwide and is owned by Swedish Investment AB Latour. For more information, visit www.hultaforsgroup.com.