Posted: July 11, 2023
Category: Industry News

True Value Company is excited to announce that legendary singer-songwriter John Mellencamp will be the headline entertainment at its 2023 Fall Reunion market. Mellencamp will perform in concert on Thursday evening, September 14, at the George R. Brown Convention Center in Houston.

“We are delighted to have the iconic John Mellencamp join us for Fall Reunion as we celebrate our 75th anniversary and our continuing legacy of hometown values and building local communities,” said Chris Kempa, True Value Company CEO. “His music has been an important part of American culture for over 40 years. We couldn’t be more excited to have him perform for our audience.”

John Mellencamp has been an American icon for over 35 years and has sold over 35 million records worldwide. He has amassed 13 Top 40 hits, including “Jack and Diane,” “Small Town,” and “Pink Houses.” Mellencamp has also been recognized with multiple Grammy Awards, Billboard Awards, and induction into the Rock and Roll Hall of Fame, among many other honors.

Registration for 2023 Fall Reunion is now open and promises to be a fantastic showpiece as True Value celebrates its 75th anniversary with retailers, vendors, associates, and potential new store owners.

About True Value Company
True Value Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and 75 years of experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set of market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University, all within a flexible model that requires no membership. With 13 regional distribution centers, and approximately 2,500 associates serving over 4,500 stores, True Value Company celebrates independence and drives retail excellence across the U.S. and internationally.