Posted: February 20, 2024
Category: Industry News

Tyndale Advisors, the wholly-owned subsidiary and marketing arm of Orgill, Inc., has announced the promotion of Jim Rivas to President of Tyndale Advisors. The change represents a strategic pivot toward prioritizing growth and innovation, both within the company and for the clients it serves.

In his most recent role as the Director of Retail Technology at Orgill, Rivas helped move the company to the forefront of industry innovation. He also managed Orgill’s retail operations and technology solutions consulting.

“Jim brings a wealth of leadership experience in home improvement retail operations,” says Boyden Moore, Orgill President and CEO. “His passion for home improvement and commitment to helping people are evident in his proven track record of building high-performing teams. Jim’s strategic vision, coupled with a deep understanding of industry trends, make him ideally suited to lead Tyndale Advisors to new heights.”

Additionally, Rivas played a pivotal role in the integrated e-commerce program rollout at Central Network Retail Group (CNRG), another Orgill subsidiary, contributing to the company’s technological advancement nationwide.

“During Jim’s time working with CNRG, I was a first-hand witness to the insights and vision he brings to the projects and programs he works on,” says John Sieggreen, Orgill’s executive vice president of retail and CNRG’s president. “Our entire operations leadership team at CNRG has an immense amount of respect for Jim and his skill set. I am confident he will help take Tyndale to the next level for Orgill and our customers.”

Along with his recent contributions at Orgill, Rivas brings 25 years of home improvement and retail management experience and has held numerous senior leadership roles within the lumber and building materials space.

As the vice president of Friedman’s Home Improvement, a prominent large-format retailer in Northern California, Rivas led the organization with a strategic vision and commitment to excellence, leveraging his certification in retail management from the North American Hardware and Paint Association (NHPA) in partnership with Butler University and Ball State.

He began his career in home improvement with a decade-long tenure at Home Depot during a period of unprecedented growth.

“I am very excited to lead Tyndale Advisors and help support independent retailers in successfully operating their businesses and growing their brands,” Rivas says. “I am joining a strong team, and I look forward to fostering a culture of excellence and innovation that empowers our team and customers to reach new heights of success.”

Tyndale Advisors engages with retail clients of all sizes to help them operate and improve their businesses. The company’s team of experts specializes in the development of retail technology, digital advertising, and integrated marketing, and is also equipped to provide management and infrastructure to meet client needs. The breadth of the Tyndale suite of services makes Rivas, with his combination of operations and technology experience, particularly well suited for his new role.

About Tyndale Advisors:

Tyndale Advisors, LLC provides management and business advisory services, integrated marketing, technology and operational support for Orgill dealers. Its mission, “Removing obstacles to growth,” is realized by partnering with independent dealers to remove challenges and help them achieve long-term success.

With offices in Memphis, Tennessee, and Eugene, Oregon, Tyndale Advisors is a wholly-owned subsidiary of Orgill, Inc. More information is available at


About Orgill:

Orgill, Inc., the world’s largest independent hardlines distributor, was founded in 1847 and is headquartered in Memphis, Tennessee. Orgill serves more than 12,000 retail hardware stores, home centers, professional lumber dealers and farm stores throughout the U.S. and Canada, and in over 50 countries around the world. More information can be found at