Rural lifestyle retailer names the next five Hometown Heroes Spotlight Series honorees; offers July 4th discount for all military service members, veterans and first responders Veteran and first responder Team Members showcased in nationwide Hometown Heroes campaign
This Independence Day, Tractor Supply Company, the largest rural lifestyle retailer in the United States, and the Tractor Supply Company Foundation are honored to celebrate those who serve our country and our communities. As part of its ongoing Hometown Heroes Spotlight Series, Tractor Supply will recognize five Team Members who exemplify courage, dedication, and community service. To further show appreciation, all veterans, service members, and first responders are invited to enjoy a special July 4th discount of 10% off in stores nationwide.
“As a veteran, the son of a police officer and the father of an active-duty service member, our Hometown Heroes initiative is deeply personal to me,” said Colin Yankee, executive vice president and chief supply chain officer at Tractor Supply and former U.S. Army Captain. “Our goal is to recognize the brave individuals who serve—both in our communities and across the country. Donating $1 million to support them is just one way we give back, but the most meaningful moments often happen in our stores, when we thank these heroes face to face. We’re also proud to honor the veterans and first responders who are part of our Tractor Supply team—it’s a privilege to serve alongside them every day.”
Hometown Heroes Spotlight Series
For each honoree, Tractor Supply will donate $5,000 to one of 10 Hometown Hero charities identified as part of the 2025 Hometown Heroes initiative announced earlier this month.
The five Team Members who embody the spirit of being a Hometown Hero are:
In 2024, the Company and its foundation launched the Hometown Heroes initiative with a $1 million donation to 10 national organizations that support the selfless men and women who serve. Tractor Supply announced another $1 million donation on June 18, 2025, and will identify additional Hometown Heroes Spotlight honorees in the fall.
Tractor Supply is highlighting the genuine stories of its own Team Members in this year’s Hometown Heroes advertising campaign. By featuring Team Members who have served their country and communities as military veterans and first responders, Tractor Supply showcases authentic heroes whose dedication extends beyond the workplace. These compelling personal narratives underline the Company’s commitment to community values and gratitude for service. Through this campaign, Tractor Supply not only honors the individuals who exemplify courage and service but also connects deeply with customers nationwide by sharing relatable, inspiring stories of everyday heroes. To see the ads, please visit the Tractor Supply YouTube channel.
July 4 Celebration
On Friday, July 4, all military service members, veterans, and their dependents and first responders can enjoy 10% off all purchases at Tractor Supply and PetSense by Tractor Supply stores nationwide. Those eligible must provide a valid military or first responder ID or proof of service.
Everyday Hometown Heroes Benefits
Hometown Heroes can enjoy special savings all year long through Tractor Supply’s Neighbor’s Club rewards program. The Hometown Heroes benefit is one of the few recognition programs that provides everyday savings to military service members, veterans, and first responders with no limit on total savings and no brand exclusions.
To enjoy Hometown Heroes benefits, participants simply join the Neighbor’s Club and verify their status through ID.me. Current and former military service members and first responders who have enrolled in Neighbor’s Club can verify their Hometown Hero status through ID.me by visiting Tractorsupply.com/hometownheroes and clicking “verify.” Once confirmed, members will enjoy:
Tractor Supply and PetSense by Tractor Supply recognize Hometown Heroes year-round with ongoing partnerships with nonprofits serving the military and first responder communities, and through its highly engaged veterans group for Team Members. To learn more, visit TractorSupply.com/honoringheroes.
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness, and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of March 29, 2025, the Company operated 2,311 Tractor Supply stores in 49 states and 206 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.
