Posted: September 16, 2022
Category: Industry News

True Value Company today announced an expanded partnership agreement with Toro that will provide True Value’s independently owned retailers access to the complete line of Toro’s battery-powered Flex-Force® 60V outdoor power equipment.

Unveiled to retailers today at its Fall Reunion in Denver, CO, this solidified partnership marks another step forward for True Value as it strengthens its product offerings for its customers. The entire lineup of Toro’s Flex-Force battery-powered product platform will be available for shipment to retail stores in Q1 2023.

“We are thrilled to be bolstering our partnership with an industry-leading brand and providing our retailers access to the very best equipment and customer service from Toro. As one of the leading global manufacturers of outdoor power equipment, it is no surprise that Toro is bringing cutting-edge innovation to the outdoor DIY community,” says Jake Kalnitz, Senior Vice President of Merchandising, Inventory, and Pricing at True Value. “This is a real differentiator for us that will allow our retailers to provide their customers with a truly advanced, next-generation range of power tool solutions for every season and every job.”

“What better way to empower our communities and neighborhoods to take pride in their outdoor spaces than by partnering with True Value — a company whose stores are independently owned and have everything homeowners need for the outdoors, including Toro equipment,” says Greg Janey, Vice President Residential and Landscape Contractor Business and CTRI Enterprise Technology at Toro. “We’re proud to offer True Value customers smart, best-in-class outdoor power equipment, powered by Toro’s 60V Flex-Force® battery platform, for one effortless solution for all their lawn care project needs.”

About True Value Company 

True Value Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and over 70 years of experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University, all within a flexible model that requires no membership. With 13 regional distribution centers, and approximately 2,500 associates serving over 4,500 stores, True Value Company celebrates independence and drives retail excellence across the U.S. and internationally. Learn more at

About Toro  

With roots dating back to 1914, Toro is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow management, rental and construction equipment, and irrigation solutions. Through a strong network of distributors, dealers, retailers and rental stores in more than 125 countries, Toro helps customers care for golf courses, sports fields, public green spaces, commercial and residential properties, construction sites and agricultural operations. More at