Every generation has a cause that stirs up emotions. Younger generations are quite vocal in expressing concerns about the future of the planet. By practicing sustainable gardening, Gen. Z and Millennials believe they are putting in the work required to “growing a greener future.” The concept of sustainability goes beyond being organic although that is inherent in the process. Resource conservation is also critical to growing a sustainable garden. Experts cite specific elements that are required:
- Progressive thinking
- Supporting the eco-system is more important than aesthetics
- Consciously limits negative impact on earth
- Works in harmony with nature, not against it
According to Kim Stoddart, editor of Organic Way, “In the context of climate change, food insecurity and Covid, we have this uncertainty about the future. So, 2022 will be about building resilience in the garden and also building resilience in the gardener to make informed decisions about person, plate and planet.”
Sustainability’s Impact on Home Improvement Sales
Store shelves are brimming with eco-friendly products, government officials have made climate change a hot topic, and even children are raising money to plant trees and protect wildlife. The focus on living sustainably will keep growing. Businesses that fail to offer organic and sustainable products are missing a sales opportunity that will create connections to Gen Z and millennial consumers. Gardening is more than a way to grow edibles and beneficial plants, it’s become a cool thing to do.
- The sale of garden products neared $8 billion in 2021
- The 18-34 age ground accounts for 25 percent of estimated garden spending
- Data suggests millennials are behind the surge in the lawn and garden industry due to a growing interest in natural products and sustainability
- Gardeners purchasing organic consumables are willing to pay premium prices
- Sprinklers and other smart devices are viewed as resources that are beneficial for water conservation and sustainability
Gardening Becomes a Family Pastime
It’s not unusual to see young families tending the garden together. The family ritual teaches children to appreciate nature and the outdoors. When keeping the health of the planet in mind, children are taught where and how to plant according to sustainable principles. In time, this youngest generation of gardeners will become consumers whose preferences determine the products that are sold in stores.
Gardeners who practice sustainability look at everything from the amount of recycled content in packaging to the genetic heritage of seeds. And, there is a growing cadre of new entrepreneurs and established companies who are developing products to meet the demand. Retailers will decide where sustainable products fit into their sales strategy. Whether you stock a few products on one shelf or dedicate a large area in the lawn and garden department may determine your ability to attract Gen Z and millennial customers.
