“Me-Time” Put on Hold During Holidays—Newell Brands Survey

Posted: December 7, 2021
Category: Spotlight on Business

As the holiday season fast approaches, a recent survey conducted by OnePoll, and sponsored by Newell Brands, the makers of WoodWick® candles, revealed that Americans aren’t finding enough time to dedicate to themselves, leaving many (65 percent) feeling less engaged with friends and family throughout the season.

“People are in desperate need of more ‘me-time,’ especially ahead of the busy holiday season. Many Americans don’t find intentional moments for themselves until it’s too late and before they know it, their ‘me-time’ is on the backburner and their stress is too much to bear,” said Lisa McCarthy, President of Home Fragrance at Newell Brands. “We want to help people get ahead of the burnout by taking time to themselves to practice activities that feel calming and rejuvenating. Actions as simple as reading a book or lighting a WoodWick® candle can help people maximize their ‘me-time.'”

The recent survey also revealed that people are desperately searching for more “me-time,” especially around the holidays. Many of which reported that they would do almost anything for more “me-time,” throughout this busy season:

  • 77 percent of Americans agree that having “me-time” to decompress is necessary for getting through holiday festivities, but 70 percent will put their “me-time” on hold if life gets too hectic.
  • Nearly two-thirds (65 percent) of Americans said that finding purposeful “me-time” moments during the holidays can help combat feeling overwhelmed, with nearly half (46 percent) even agreeing they would endure listening to the same song on repeat for three days straight if it meant getting more time to themselves.
  • The most draining activities throughout the holiday season include cleaning dishes after a holiday meal (38 percent), wrapping presents (35 percent) and cooking Thanksgiving dinner (34 percent). 
  • Over 70 percent of Americans report they already use candles during their “me-time” moments, with nearly half noting the calming qualities they provide while burning.

The WoodWick brand’s seasonal lineup includes the new scents Elderberry Bourbon and Juniper & Spruce, which will be available starting November 1, 2021. These new fragrances will be paired with long-time favorites, Fireside and White Teak.

Source: Newell Brands/PRNwewswire