Tips for Holding a Successful BBQ Demo to Boost Sales.

Posted: January 26, 2024
Category: Spotlight on Business

Chef David Olsen

Tips for Holding a Successful BBQ Demo to Boost Sales.

Hosting In-Store BBQ demo events throughout the year is a great way to build brand awareness and strengthen relationships with your customers. Whether you are a retailer that already has an extensive grilling category or brand new to the category, grilling demos provide the opportunity to showcase the line of grills and accessories that you stock and educate and showcase your store associate’s grilling expertise. Everyone loves learning about products before they buy them. Hosting a BBQ demo event, where you get to demonstrate how to use and cook on the line of grills and accessories you offer and the smell of mouth-watering food, is a great way to bring customers through the doors.

In-store demos don’t have to be complicated or extensive affairs to generate sales. A successful demo works because retailers devote time to planning, publicity, and training. Here are a few tips to help you have a successful BBQ Demo Event.

Plan Ahead

Create an action plan for your event including picking your date, best place to set up outside, what grills and accessories you want to feature, and how you are going to promote your event.

Designate a Grill Expert 

By having one, two, or a handful of employees passionate about the topic, customers will know who they can go to for advice or to simply swap recipes, creating a personal relationship and potentially leading to a long-term customer.

Offer a Variety

To entice customers to purchase a new grill, having a selection of types and brands to choose from can help seal the deal. Cook on different types of grills during your event to showcase the grilling experience you get with each type of grill.

Don’t Forget Accessories

Make sure you are featuring and cooking with an assortment of spices and rubs that you offer in your store. You also want to have bags of Kingsford Charcoal and other fuel sources available to highlight the best fuel for each type of grill.

Provide Food Samples 

One of the easiest ways to get customers talking about the grilling category is by grilling food on-site and offering free samples as they come up to see what’s cooking. These chimichurri wings from Chef David Olsen would be a great option:  For other great recipe ideas for your event check out