Customers Who Use Click and Collect Online Make Additional Purchases In-Store
- Posted by Wanda Lenoir
- On August 21, 2023
- Click and Collect Online, Cutting Edge Products Magazine, E-Commerce, Spotlight on Business, Wanda Lenoir
Do you know customers who pick up online orders in-store buy almost 45 percent more merchandise after arriving? That’s an impressive statistic by any measure. One of the best ways to build sales and traffic in physical stores is to offer shoppers the ability to buy online pickup in-store (BOPIS). The expectation was fewer people would use click-and-collect services like BOPIS and curbside pickup after the pandemic since they could now shop without restrictions.
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