Wanda Lenoir, Author at Cutting Edge Products

Doing Something Special Makes Customers Feel Appreciated

Posted by Wanda Lenoir
On December 15, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Customers like to know that the stores they support appreciate their business. While the holidays are swiftly approaching, the New Year is also an ideal opportunity to celebrate the special relationship you have built with customers.

Motivating Your Staff Grows the Store’s List of Happy Customers

Posted by Wanda Lenoir
On November 20, 2025
Cutting Edge Products Magazine, Wanda Lenoir

So, what does it take to make customers consistently happy with your service? Nordstroms and Apple have figured out how to deliver white-glove experiences by meeting the needs of people, rather than simply selling products. The companies also understand that caring about people extends to their employees, who are the key to building a loyal customer base and achieving long-term success.

DAP Global Inc. Builds on a Legacy of Innovation & Leadership

Posted by Wanda Lenoir
On November 6, 2025

DAP’s story began in 1865, when Robert H. Dicks and Elmer Wiggin started producing and packaging sealing wax for food canning in a Dayton, Ohio garage. At a time when preserving food safely was a household necessity, their product solved an everyday challenge and quickly became essential across America.

Get Customers Excited About Shopping on Small Business Saturday

Posted by Wanda Lenoir
On October 29, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Time to get ready! This year, holiday shoppers will make a renewed effort to "shop small" and support local businesses. Small Business Saturday will be held on November 29, the day after Black Friday. It’s an opportunity for your independent business to attract new customers and benefit from the special promotions developed to support this popular shopping day.

Practical Ways to Connect with Shoppers and Generate Holiday Sales

Posted by Wanda Lenoir
On October 16, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Store owners typically have such busy schedules that promoting the business and planning events get put on the back burner. However, it's essential to take the time to come up with ideas to keep shoppers engaged with your store, especially during the holidays. Consumers have many options for where to shop for similar products, so it’s critical to stand out from competitors. Generating robust sales in November and December

Training Employees to Defend Against Cyber Threats

Posted by Wanda Lenoir
On September 29, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Teaching employees to recognize cyber threats and holding each person accountable for following the proper procedures will improve data security. Businesses operate in a digital world, and owners must be aware of the roadblocks that could become barriers to their success.

The Quikrete Companies®

Posted by Wanda Lenoir
On August 28, 2025

Over 80 years ago, Quikrete® developed a pre-blended concrete mix—this innovative product modernized the building industry. It gave contractors and homeowners the ability to work smarter and build faster.

Stir Up Sales! Young Shoppers Crave Countertop Appliances

Posted by Wanda Lenoir
On August 26, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Almost sixty-eight percent of Americans plan to buy a kitchen appliance this year. A recent YouGov poll indicates appliances are hot items among younger, urban audiences that are stocking new kitchens or following the latest cooking trends.

Operating a Family Business Can be Rewarding and Challenging

Posted by Wanda Lenoir
On August 26, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Working together in the family business has its ups and downs. While it can be rewarding and beneficial on many levels, the family dynamic brings unique challenges. Even before putting family in the mix, businesses can have serious conflicts that require the owner's immediate attention. When dealing with family members, it's critical to identify areas where the lines may get blurred between the family and business organizations

Focus on What Matters in Downturns

Posted by Wanda Lenoir
On August 26, 2025
Cutting Edge Products Magazine, Wanda Lenoir

“Hope for the best and be prepared for the worst.” Volatility and economic turbulence are never comfortable conditions for any business. Small and medium-sized operations are especially vulnerable since rising costs, tariffs, and fears of recession can be harmful on multiple levels. The same is true for consumers. When consumers feel pessimistic about the economy, they cut back on spending and ramp up their savings. Purchasing non-essential goods and completing large projects are typically postponed.

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