Wanda Lenoir, Author at Cutting Edge Products

Therapeutic Gardens

Posted by Wanda Lenoir
On January 20, 2023
Cutting Edge Products Magazine, Lawn and Garden, Therapeutic Gardens, Wanda Lenoir

Spending time in a garden can be therapeutic for most people, especially those with mental, physical, or emotional challenges. Depending on the disability, connecting with nature can promote social interactions, improve fine motor skills, improve concentration, or instill a sense of independence.

Shoppers Want In-Store Experience to Compare to Buying Online

Posted by Wanda Lenoir
On January 20, 2023
Cutting Edge Products Magazine, In Store Experience, Spotlight on Business, Wanda Lenoir

Shopping in physical stores has come back since consumers are eager to see, smell, and touch the merchandise. Online sales are dipping slightly after reaching record highs last year. However, people are now accustomed to the digital enhancements

Think SMART to Maximize Marketing

Posted by Wanda Lenoir
On January 20, 2023
Cutting Edge Products Magazine, marketing plan, Spotlight on Business, Wanda Lenoir

Increasing sales requires making marketing a high priority on your to-do list. Home Improvement retailers who take a SMART approach to marketing understand the important role it plays in maximizing profits. Developing a structured marketing plan, rather than holding a series of random promotions

8 Ideas to Prepare your Business for the New Year

Posted by Wanda Lenoir
On January 19, 2023
2023 Goals, Cutting Edge Products Magazine, Spotlight on Business, Wanda Lenoir

Successful home improvement retailers are forward-thinking and create a game plan for their team to follow. Since the new year is less than a week away, start with the basics. Create a checklist that identifies tasks that need to be accomplished to grow the business, motivate your team, and keep customers shopping at your store.

Consumers Want the Option to Buy Now and Pay Later

Posted by Wanda Lenoir
On December 15, 2022
Cutting Edge Products Magazine, Matter Most to Customers, Spotlight on Business, Wanda Lenoir

Consumers prefer to have multiple options when deciding how they want to pay for purchases. At the height of the pandemic, online shopping became the thing to do because people had little or no access to physical stores. Similar to other conveniences designed to make buying online more effortless, the option to Buy Now Pay Later (BNPL) grew in popularity.

Moving Tools on the Fast Track

Posted by Wanda Lenoir
On November 4, 2022
Bully Tools, Cutting Edge Products Magazine

Mark Gracy, President of Bully Tools, is a successful entrepreneur. He shares timely insights about the rewards and challenges of manufacturing in these times of economic uncertainty, Twenty-eight years ago, “outsourcing was the name of the game.” Mark chose to take a different road because he believed in one product and a dream.

6 Ways to Motivate Employees Beyond Pay and Benefits

Posted by Wanda Lenoir
On October 19, 2022
Cutting Edge Products Magazine, Motivate Employees, Spotlight on Business, Wanda Lenoir

Home improvement retailers know the people they employ are critical to the success of their business. However, it can be an ongoing challenge to hire and retain employees who share your vision, are consistently productive, and display a positive attitude. Yet, it's possible. Some hardware stores experience little turnover and have maintained a top-notch staff for years

NEW! Skeeter Hawk Mosquito Defense

Posted by Wanda Lenoir
On October 17, 2022
Skeeter Hawk; Cutting Edge Products; Lawn and Garden

Positive Ways Leaders Can Help Employees Manage and Accept Change

Posted by Wanda Lenoir
On October 6, 2022
Cutting Edge Products Magazine, Holiday Planning, Spotlight on Business, Wanda Lenoir

When will things get back to normal? The reality is life will never be the same as it was ten years ago, two years ago or even yesterday. While change typically happens at a slower pace than it has during the pandemic—it is a constant occurrence that requires us to adjust our behavior and think differently.

Get Started! 4 Tips to Plan Holiday Promotions that Work

Posted by Wanda Lenoir
On September 20, 2022
Cutting Edge Products Magazine, Holiday Planning, Spotlight on Business, Wanda Lenoir

So, are you getting your store ready for the holidays? It may seem a bit early, but September is the best month to start planning the promotions your business will need to bring in holiday shoppers. The retail environment is unpredictable for major big box retailers regarding excess inventory and supply chain issues.

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