Spotlight on Business Archives - Cutting Edge Products

Step Up Your Game by Building a Winning Niche in Your Market

Posted by Wanda Lenoir
On March 6, 2025
Cutting Edge Products Magazine, Wanda Lenoir

When regular customers come into the store, pick up only what they need, and then leave without browsing, it's time to make changes. Customers get bored when the product assortment is predictable. Eventually, they lose interest and decide to shop elsewhere. It's time to shake things up by adding a niche business.

Connecting Customer Experience to Profitability

Posted by Wanda Lenoir
On February 28, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Companies focusing on generating profits by selling various products at low prices may need to reconsider their strategy. Although this approach worked fifteen years ago, customers and intuitive retailers think customer experience should be the highest priority.

4 Critical Skills Retail Associates Need to Deliver a Delightful Customer Experience

Posted by Wanda Lenoir
On February 21, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Are you hiring people with the right skills? On the surface, it may appear that hiring a salesperson for an entry-level position in a retail store isn’t too complicated. Sometimes, the person applying for the position may be young and lack experience working in a hardware store. Yet, if they are enthusiastic and willing to learn the job responsibilities, store owners may feel they are a good fit.

Homeowners Now Do Maintenance Projects to Enjoy their Homes Rather than to Sell

Posted by Wanda Lenoir
On January 21, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Independent hardware stores and local home centers can be great resources for people who want to learn how to work on DIY projects. Consider offering workshops on painting tips, healthy lawn growth, or weatherization. Building a community of loyal customers who advocate for your business is a great way to attract more shoppers and grow sales.

Recognizing Employees’ Contributions is Good Business

Posted by Wanda Lenoir
On January 18, 2025
Cutting Edge Products Magazine, Wanda Lenoir

While salary plays an essential role in employee’s perceptions of a company, feeling appreciated increases job satisfaction, loyalty, and productivity. Recognition boosts morale. According to a 2024 Gallup and Workhuman Report, the company and employees benefit when workers receive authentic recognition:

Create Online Promotions that Attract Consumers and Generate Sales

Posted by Wanda Lenoir
On January 5, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Develop a plan for 2025 that is nimble enough to support changes in technology that directly impact the retail industry. It should also leverage social media to build customer relationships and create more personalized connections

Pet Industry Trends that Impact What Consumers Buy

Posted by Wanda Lenoir
On December 2, 2024
Cutting Edge Products Magazine, Wanda Lenoir

The pet category continually grows and evolves to satisfy the demands of pet owners who only want the best products for their furry friends. Consumers want products that are tailored to their pet’s specific needs. That may be why there are 630 different pet food brands.

Meeting Holiday Shoppers Expectations Can Earn You Business

Posted by Wanda Lenoir
On November 26, 2024
Cutting Edge Products Magazine, Wanda Lenoir

While you may always treat your customers with kid gloves, the need to deliver exceptional service becomes even more critical during the holidays. Both retailers and consumers are transacting business at a fast pace to reap the benefits of the season.

Common Mistakes Businesses Should Avoid

Posted by Wanda Lenoir
On October 28, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Most owners are willing to put forth the time and effort required to make their company successful. However, there are common mistakes businesses repeatedly make that prevent them from achieving optimum success

5 Tips to Protect Against Cybercrime

Posted by Wanda Lenoir
On October 28, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Cybercrime is an ever-present danger to small and medium-sized businesses (SMBs). It is often ignored until the company becomes the victim of a ransomware attack. It may be surprising to learn that 40 percent of companies with 50 or fewer employees have no cyber defense plan in place.

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