Gaining the Loyalty of Gen Z Shoppers
- Posted by Wanda Lenoir
- On June 14, 2024
- Cutting Edge Products Magazine, Wanda Lenoir
Gen Z consumers are socially conscious and are key in shaping the nation’s perspectives on sustainability, mental health, and racial equity. Representing 20 percent of the U.S. population, children and young adults born between 1997 and 2012 command $360 billion in buying power.
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