Spotlight on Business Archives - Page 8 of 14

Boomers are a Golden Opportunity to Grow Online Sales

Posted by Wanda Lenoir
On December 4, 2023
Cutting Edge Products Magazine, Wanda Lenoir

Retailers often make assumptions about consumer behavior that may not necessarily be true. When it comes to technology, a popular belief concerning baby boomers is this generation is reluctant to learn new concepts and typically prefers to shop in-store. Additionally, with the intense focus on Millennials, the buying power of Gen X shoppers is also frequently overlooked

Homeowners Choose to Update Existing Homes Rather than Buy or Sell

Posted by Wanda Lenoir
On November 14, 2023
Cutting Edge Products Magazine, Wanda Lenoir

High-interest rates create a ripple effect that causes turbulence in the housing market and those industries that depend on homeowners to purchase goods. Contractors are building fewer homes, and potential buyers must contend with skyrocketing costs and a shortage of available housing.

Helping Your Team Manage and Accept Radical Change

Posted by Wanda Lenoir
On October 26, 2023
Cutting Edge Products Magazine, Wanda Lenoir

So, how are your employees adjusting to the new normal? The reality is life will never be the same as it was ten years ago, two years ago or even yesterday. While change typically happens at a slower pace than it has during the past three years—it is a constant occurrence that requires us to adjust our behavior and think differently

Holiday Displays Get Customers in the Spirit to Buy

Posted by Wanda Lenoir
On October 12, 2023
Cutting Edge Products Magazine, Wanda Lenoir

One of the best ways to bring in holiday shoppers and get them in a festive mood to buy is to design attractive indoor and outdoor displays. The biggest buying season of the year officially kicks off in a few weeks. However, shoppers are already buying since they know many of the items on their gift list are in limited supply.

Be Creative! Plan Events and Promotions that Get Attention

Posted by Wanda Lenoir
On September 27, 2023
Cutting Edge Products Magazine, Wanda Lenoir

These types of promotions are an ideal way to bring in new customers and strengthen your relationship with existing customers. Events enhance the in-store shopping experience and can create buzz in the community about your establishment. When done correctly they can lift both short-term and long-term sales.

Develop a Strategy that Offers the Right Product Mix for Your Market

Posted by Wanda Lenoir
On September 25, 2023
Cutting Edge Products Magazine, Develop a Strategy that Offers the Right Product Mix for Your Market, Retailing 101, Spotlight on Business, Wanda Lenoir

Optimizing an assortment that stands out from competitors is fundamental to driving customer engagement and positioning the company for long-term growth. There are several assortment strategies that retailers implement to achieve their objectives.

Safeguard your Business to Reduce Shoplifting and Employee Theft

Posted by Wanda Lenoir
On September 11, 2023
Cutting Edge Products Magazine, Employee Theft, Reduce Shoplifting, Retailing 101, Safeguard your Business to Reduce Shoplifting and Employee Theft, Spotlight on Business, Wanda Lenoir

Organized retail crimes are hot topics of conversation for businesses, politicians, and consumers. The victims of these brazen thefts are typically big box retailers or high-end luxury stores. However, small and medium-sized companies are also experiencing significant losses due to thefts and burglaries.

Great Service is More Valuable to Loyal Customers than Rewards

Posted by Contributor
On August 23, 2023
Cutting Edge Products Magazine, Great Service is More Valuable to Loyal Customers than Rewards, Retailing 101, Spotlight on Business, Wanda Lenoir

The shifting retail landscape is growing the disconnect between companies and consumers. Retailers often think providing customers with an enhanced rewards and points loyalty program creates a stronger bond with the company. But it’s becoming more difficult to earn the trust of shoppers and keep them loyal—especially when retailers fall short on convenience and personalized service.

Suppliers Develop Sustainable Products by Focusing on Innovation

Posted by Wanda Lenoir
On August 21, 2023
Cutting Edge Products Magazine, Spotlight on Business, Suppliers Develop Sustainable Products by Focusing on Innovation, Wanda Lenoir

How suppliers address sustainability often depends on the product categories that drive their core businesses and environmental concerns raised by consumers and the government. Sustainability may be a higher priority for some manufacturers than others. Companies that sell outdoor living products, gardening supplies, and power equipment are highly motivated to offer consumers eco-friendly merchandise.

Customers Who Use Click and Collect Online Make Additional Purchases In-Store

Posted by Wanda Lenoir
On August 21, 2023
Click and Collect Online, Cutting Edge Products Magazine, E-Commerce, Spotlight on Business, Wanda Lenoir

Do you know customers who pick up online orders in-store buy almost 45 percent more merchandise after arriving? That’s an impressive statistic by any measure. One of the best ways to build sales and traffic in physical stores is to offer shoppers the ability to buy online pickup in-store (BOPIS). The expectation was fewer people would use click-and-collect services like BOPIS and curbside pickup after the pandemic since they could now shop without restrictions.

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