Do it Best Group and The Sherwin-Williams Company have entered into a long-term strategic partnership designed to strengthen the future of paint for Do it Best members and True Value retailers. The partnership combines Do it Best Group’s brand ownership, retailer relationships, and channel expertise with Sherwin-Williams ‘ manufacturing depth, innovation capabilities, and supply chain support.
As part of the agreement, Do it Best Group will retain ownership and management of the EasyCare and Best Look paint brands, including quality standards, marketing, promotions, and commercial stewardship. EasyCare will remain exclusive to True Value retailers, and Best Look will remain exclusive to Do it Best members.
Sherwin-Williams will assume manufacturing responsibilities for EasyCare products and continue manufacturing Best Look products, providing greater long-term production continuity and operational resiliency.
The agreement also includes the acquisition of the Majic and Shur-Line brands by Sherwin-Williams, with exclusivity preserved for Do it Best and True Value retailers within the independent and owned hardware channel.
“This partnership allows us to keep control of the brands and the retailer experience while adding the scale and innovation of a global leader in the paints and coatings industry,” said Do it Best Group CEO Dan Starr. “It is a smart, future-focused move that strengthens what we can deliver in the category.”
“We are proud to expand our relationship with Do it Best Group and support the continued growth of these important brands and the retailers they serve,” said Todd Rea, Sherwin-Williams President, Consumer Brands Group.
About Do it Best Group
Headquartered in Fort Wayne, IN, the Do it Best Group is the world’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, and LinkedIn.
About The Sherwin-Williams Company
Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of paint, coatings and related products to professional, industrial, commercial, and retail customers. The Company manufactures products under well-known brands such as SherwinWilliams®, Valspar®, HGTV HOME® by Sherwin-Williams, Dutch Boy®, Krylon®, Minwax®, Thompson’s® WaterSeal®, Cabot®, Suvinil® and many more. With global headquarters in Cleveland, Ohio, SherwinWilliams® branded products are sold exclusively through a chain of more than 5,400 Company-operated stores and branches. In contrast, the Company’s other brands are sold through leading mass merchandisers, home centers, independent paint dealers, hardware stores, automotive retailers, and industrial distributors. The Sherwin-Williams Performance Coatings Group supplies a broad range of highly engineered solutions for the construction, industrial, packaging, and transportation markets in more than 120 countries worldwide. Sherwin-Williams shares are traded on the New York Stock Exchange (symbol: SHW). For more information, visit www.sherwin.com.
