Lowe’s is bringing MyLowe’s Rewards* and MyLowe’s Pro Rewards* members exclusive live music experiences through a new multi-year partnership with Live Nation. Members can access exclusive concert perks throughout the season, including discounted kids’ tickets† with purchase of an adult lawn ticket, complimentary lawn chair rentals at select shows for the first fifty eligible members^ and sweepstakes for a chance to win free tickets all year long. Helping members get more from the experiences they value most, these exclusive offers unlock more ways to enjoy live music with friends and family.
The partnership also makes Lowe’s the first presenting partner of a new amphitheater tailgate experience Live Nation is introducing at select venues this summer. Creating a new way for fans to kick off their night out, the spaces will bring together live entertainment, food and beverage offerings and programming from select Lowe’s vendor partners, with specific experiences tailored by venue at North Island Credit Union Amphitheatre, Ruoff Music Center and Jiffy Lube Live. Tailgates begin when general parking lots open, with space available on a first-come, first-served basis.
Through the partnership, Lowe’s is meeting customers where they already love to spend time, creating new ways to connect through live music and shared experiences. Designed to deliver both everyday value and meaningful moments, rewards members also get additional ways to save and earn. The free MyLowe’s Rewards and MyLowe’s Pro Rewards programs, now with more than 30 million members combined, offer personalized savings, bonus points and access to exclusive products and seasonal perks.
Each year, millions of fans return to amphitheaters as part of their summer routines, with 80% saying their local live music venues play a role in the moments they look forward to most with family and friends.
“Music is one of the things that brings people together — families, friends and entire communities — and we love being part of the moments people look forward to all year long,” said Jen Wilson, Lowe’s senior vice president and chief marketing officer. “Through this partnership, we’re leveraging live music to reach new and younger audiences while giving our existing members exclusive perks that make these experiences even more rewarding. It’s all about helping families make the most of a night out and rewarding loyalty by showing up in meaningful ways beyond the home.”
“When fans come out to a show, they want the whole night to feel special,” said Russell Wallach, Global President, Media & Sponsorship at Live Nation. “Jen and the Lowe’s team really understood that from the start. We saw an opportunity to build around the moments fans already love during the summer and create more ways for people to spend time together before the music even starts through our new tailgate spaces presented by Lowe’s.”
MyLowe’s Rewards and MyLowe’s Pro Rewards members can access these benefits starting this summer at participating amphitheaters, with additional perks to come throughout the year. Learn more at https://www.lowes.com/concertperks.
