Tractor Supply Ties for Top Ranking Amongst Specialty Retailers in American Customer Satisfaction Index (ACSI®) Debut

Posted: February 28, 2024
Category: Industry News

Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced it has been ranked first in customer satisfaction in the specialty retailer category according to the American Customer Satisfaction Index (ACSI®) Retail and Consumer Shipping Study 2023-2024. Tractor Supply is one of four specialty retailers to achieve a leading score of 82. This is the company’s first appearance in the index, which measures and analyzes customer satisfaction with more than 400 companies in over 40 industries and 10 economic sectors.

“Our Team Members are fiercely dedicated to providing legendary service to our customers and doing whatever they can to meet customers’ needs. We are continually investing to improve our customer service, and this year achieved our highest customer satisfaction scores ever,” said John Ordus, chief stores officer at Tractor Supply. “It’s a great honor to see this reflected in one of the most recognizable indicators of customer satisfaction in our industry. This recognition is a tribute to our Team Members’ hard work and dedication to caring for customers as they help them live Life Out Here.”

According to an ACSI press release, customer satisfaction among specialty retailers remained flat year over year, though the number of category leaders surged. Tractor Supply is one of two hardware and home improvement stores and one of four specialty retailers tied for the top spot.

The ACSI Retail and Consumer Shipping Study 2023-2024 is based on interviews with 40,264 customers, chosen at random and contacted via email from January 2023 to December 2023. This study scores six retail industries—online retailers, general merchandise retailers, specialty retailers, drugstores, supermarkets, and gas stations — as well as consumer shipping and the U.S. Postal Service. The full list of customer satisfaction scores is available for download here.

Tractor Supply recently closed out its 85th year in business with a record $14.6 billion in sales. The company opened 70 new store locations in 2023, while achieving its highest customer satisfaction scores ever, as measured by the company’s customer experience measurement program. To learn more about Tractor Supply, visit

About Tractor Supply Company

For 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As of December 30, 2023, the Company operated 2,216 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of December 30, 2023, the Company operated 198 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit