Is your staff asking the right questions when customers come in to purchase paint? Sure, the shopper might know the color they want—or the finish. However, it’s up to the salesperson to fill in the blanks and helps customers buy everything they need at one time. Unfortunately, shoppers often start painting and discover a better brush; blue painter’s tape, plastic, and spackling paste are essentials they overlooked. Good customer service moves beyond making a quick sale. It focuses on identifying the products customers require for their projects to be successful.
Salespeople may avoid asking too many questions because they don’t want to appear pushy. Yet, research shows customers to shop at the local hardware store because they appreciate the advice and personal service. Taking a few minutes to listen and get details about the person’s project makes it easier to recommend the right products for specific rooms and surfaces.
1. Upsell: Move Beyond the Basics
Remember, selecting the perfect color is an emotional decision. By the time customers arrive in-store, they have a goal in mind and can envision the finished project. DIYers are investing time and money to create spaces that reflect their personality or make a statement. Salespeople must understand color and design trends and stay informed about the latest products. While shoppers have favorite brands, they may be willing to try something new or upgrade to better quality items based on the salesperson’s recommendations. Products are coming to market every day that makes painting much simpler than in past years.
- A sticky drop cloth has a slightly tacky surface to keep the cover in place.
- Paint spout snaps onto the rim to make pouring easier
- High-capacity roller covers hold more paint
Is your staff asking the right questions when customers come in to purchase paint? Sure, the shopper might know the color they want—or the finish. However, it’s up to the salesperson to fill in the blanks and helps customers buy everything they need at one time. Unfortunately, shoppers often start painting and discover a better brush; blue painter’s tape, plastic, and spackling paste are essentials they overlooked. Good customer service moves beyond making a quick sale. It focuses on identifying the products customers require for their projects to be successful.
Salespeople may avoid asking too many questions because they don’t want to appear pushy. Yet, research shows customers to shop at the local hardware store because they appreciate the advice and personal service. Taking a few minutes to listen and get details about the person’s project makes it easier to recommend the right products for specific rooms and surfaces.
1. Upsell: Move Beyond the Basics
Remember, selecting the perfect color is an emotional decision. By the time customers arrive in-store, they have a goal in mind and can envision the finished project. DIYers are investing time and money to create spaces that reflect their personality or make a statement. Salespeople must understand color and design trends and stay informed about the latest products. While shoppers have favorite brands, they may be willing to try something new or upgrade to better quality items based on the salesperson’s recommendations. Products are coming to market every day that makes painting much simpler than in past years.
- A sticky drop cloth has a slightly tacky surface to keep the cover in place.
- Paint spout snaps onto the rim to make pouring easier
- High-capacity roller covers hold more paint
