Canning food has always been an age-old tradition in rural communities and among thrifty gardeners across the country. Folks saw the harvest season as an opportunity to preserve the fruits of their labor and enjoy home-grown fruits and vegetables for months to come. Previously, canning was an activity that happened only occasionally, depending on the time, place, and season. The canning process takes time and can be labor-intensive. Yet, “canners” find the process relaxing, peaceful, and a communal way for everyone to contribute and gather.

• Projections indicate the U.S. canning jar market will generate $1.57 billion by 2033
• Home gardening has grown 22% since 2020
• The canned production industry is a $27.5 billion market

Tools are Home Essentials in Modern Kitchens
The introduction of new food preservation innovations has fueled tremendous growth in a category once considered a small niche for retailers. The assortment has moved beyond canning jars to include products for vacuum sealing, dehydration, and fermentation. Like other categories, the desire to preserve one’s own food reflects trends that are shaping popular culture like living sustainably, avoiding preservatives, using minimum packaging.

• Over 50% of adults use one or more food-preservation methods
• 9% of adults freeze or refrigerate preserved foods
• Aseptic canning reduces spoilage by 90%

Preserving Food Saves Money
The steady rise in grocery prices has shoppers looking for ways to stretch their food budgets. Some people may decide to plant home gardens, while others may stock up on produce and perishables when they are on sale. Preserving food gives them year-round access to fruits, vegetables, and more. Using various food-preservation methods, shoppers can harvest seasonal produce from the garden, reduce waste, and lower their food costs simultaneously.

Helping to Maintain Healthier Lifestyles
“Lifestyle Canners” are giving mainstream culture a new perspective on canning and food preservation. These advocates get tips and ideas from social-media tutorials and “how-to” cooking shows. Premium jars feature QR codes with recipe links, making canning even more appealing. Something that was once considered a hobby is now viewed as a healthy lifestyle choice. Unlike plastic, glass jars are 100% recyclable. Additionally, the containers are eco-friendly and can be reused for years.

Vacuum Sealers Reduce Food Waste
Consumers are aware that vacuum sealing extends the shelf life of food and reduces spoilage for products bought in bulk. These tools are staples in many kitchens because they are ideal for cooking, freezing, and organizing pantries. Since manufacturers are aware that technical innovations excite consumers and drive demand for new products, options include compact designs, handheld models, and sealers with smart controls. The category is expected to grow 5.7% through 2035, reaching $4.7 billion.

Dehydrators are Great for Making Healthy Snacks
Anyone who prefers healthy snacking can benefit from owning a dehydrator. Making dried fruit, jerky, and vegetables free of additives appeals to health-conscious people, weight watchers, and snackers. Dehydrating food is also helpful for time-crunched individuals who meal prep, a popular activity for those on the go.

Both dehydrators and vacuum sealers can make life more convenient for home gardeners, walkers and hikers, busy parents, and socially conscious shoppers. Younger shoppers, such as Gen Z and Millennials recognize that purchasing these products have positive short term and long-term benefits.

Capturing a Share of the Market
Hardware stores are well-positioned to increase sales by offering food preservation products. Keep in mind that 50% of preservers use multiple methods, so stocking multiple tools is the best way to cater to these highly motivated customers. Consider selling these products to diversify your business and offer a robust assortment.

• Canning Jars (8-oz., 16 oz., 32-oz.)
• Standard lids, fermentation lids, bands, and replacement sets
• Jar lifters
• Funnels
• Bubble removers
• pH test strips and thermometers
• Water-bath canners (jams, fruits, pickles)
• Pressure canners (vegetables and meats)
• Dehydrators
• Vacuum Sealers
• Mandolins and slicers

Shoppers prefer supporting local businesses, especially hardware stores. The home preservation category will continue to grow. Becoming a trusted source of USDA-approved food preservation equipment will appeal to multi-generational consumers who purchase high-turnover items essential to their lifestyles. Now may be the right time for independent retailers to look into this profitable opportunity.