When young adults move into an apartment or buy a new home, they are excited about equipping their kitchens with the latest countertop appliances. Since these items are meant to last, people like to weigh their options before adding them to the shopping list. While some appliances may be rarely used, others become essential to the person’s well-being and lifestyle. Almost sixty-eight percent of Americans plan to buy a kitchen appliance this year. A recent YouGov poll indicates appliances are hot items among younger, urban audiences that are stocking new kitchens or following the latest cooking trends.
Make Space for the Ideal Appliances
The reality is appliances take up space. Sixty-two percent say they struggle to find space for small kitchen appliances. Yet, they’re willing to overlook the inconvenience of owning the right product. Like every home category, the small appliance market is driven by consumer trends. Colors that were popular last year quickly became old news. Yet, there are overarching trends that remain consistent over time. Understanding these trends helps retailers identify what motivates specific consumers to purchase small appliances. Many independent retailers operate a niche business dedicated to small appliances and home goods in their stores. Other store owners may consider entering this category and seeking insights to determine if selling countertop appliances is a good move for their specific market.
Target Eager Young Shoppers
The target audience for this summary is young adults, as statistics show they are avid buyers of countertop appliances. Many people in this demographic are familiar with the neighborhood hardware store since they often shop for DIY projects for the apartment or home. While women traditionally buy more small appliances (68 percent), men are more interested in deluxe kitchens and appliances that make life more convenient. When given the opportunity, shoppers will gladly support a local business that sells kitchen appliances since they have a trusted relationship
Notable Trends Impacting the Market
Smart and Connected Devices featuring remote controls or automation are designed to address consumers’ desire for convenient, energy-efficient, and personalized appliances. Almost 35 percent have at least one or more smart appliance. Some of these gadgets are voice-controlled and integrate Alexa and Google Assistant or use AI to assist with tasks.
Eco-friendly appliances focus on sustainability and Energy Efficiency. Due to rising energy costs, shoppers want appliances that can help them save money and reduce their environmental impact. Almost forty percent of consumers say saving energy is a priority. Government regulations and energy efficiency standards also play a role in what products are introduced to the marketplace.
Multi-function Compact Designs are popular with consumers who have small counter space. Young adults often live in small apartments in urban environments. Single first-time home buyers may only need appliances designed to accommodate one person. Appliances that combine multiple functions in one unit are in demand because they save time and require limited space.
Health and Wellness have increasingly become priorities for both younger and older adults. Low-oil cooking appliances that reduce fat compared to traditional frying continue to sell briskly. Air fryers and water purifiers support a healthy lifestyle with personalized food choices.
Why Men Buy Small Kitchen Appliances
Although men are more likely to come to the hardware store for products traditionally found in these locations, they also buy countertop appliances. Like women, men buy appliances that solve a problem or fulfill a specific need. Men prefer appliances that simplify cooking and reduce their time in the kitchen. Additionally, men who are health-conscious gravitate towards products that support their desire to eat healthier. Someone who plans to shop for kitchen products will find it convenient to pick up everything in one place. The salesperson can assist the customer with purchasing by answering questions about the product or demonstrating its features. Men also consider these factors:
- Past experiences with the brand affect current purchases.
- The more a person learns about the benefits of different appliances, the more likely they are to make a purchase.
- The ability to see the value and usability of small appliances drives the purchasing decision
- Video content influences their purchasing decision, and companies that reflect their values
What items Do People Use the most?
Even the most prudent shopper has bought an appliance that sits on the shelf and collects dust. However, some appliances are used frequently and are prized possessions that the owner cherishes. It’s no surprise that drip coffee makers are used at least once a week by 62 percent of purchasers. Electric kettles and air fryers are also top contenders. Other appliances, such as waffle makers (18 percent) and food dehydrators (16 percent), are reserved for special occasions
Top-selling countertop kitchen appliances
Air fryers (29 percent)
Toaster Ovens (25 percent)
Blenders (20 percent)
Rice Cookers (17 percent)
Food Processors (17 percent)
