Spring is a season of rebirth and renewal. One of the best ways to attract shoppers and get them in the mood to buy is to create outdoor and indoor displays that look fresh and appealing. The spring selling season is a few months away. However, creating a plan and getting an early start will help prevent overlooking crucial details when putting your plan into action.
Although e-commerce is experiencing significant growth due to the pandemic, people still want to shop at brick-and-mortar stores to see, feel, and demo products. One of the reasons consumers shop at the local hardware store is to get advice and have conversations with people they trust to give them useful information. It’s essential to help customers feel safe when they enter your establishment. These measures may include dispensing hand sanitizer, requiring shoppers to wear masks, and placing social distancing indicators at checkout.
DRAW IN CUSTOMERS WITH OUTDOOR DISPLAYS
with gardening tools, gloves, a colorful watering can, sun hat, soil, and weed block. The point is to help the person visualize a simple project. Change the theme throughout the season to promote popular products and specific categories. The display should motivate passers-by to stop and take notice. It can be as simple as a red wheelbarrow filled with gardening tools, gloves, a colorful watering can, sun hat, soil, and weed block. The point is to help the person visualize a simple project. Change the theme throughout the season to promote popular products and specific categories. More options are high-end grills, garden plants, and bagged goods.
STEP-UP INDOOR DISPLAYS
You can also take customer engagement to the next level with interactive displays and demos that give shoppers a chance to demo or test the product. Additionally, manufacturers often provide in-store videos that highlight the bells and whistles of their featured products.
CROSS-MERCHANDISE TO SELL COMPLEMENTING ITEMS
Everyone who shops online is familiar with the term “you may also like” when purchasing. This concept also works in-store with endcaps. Cross-merchandising is especially successful for seasonal merchandise and tools. Grouping drills, bits, goggles, and gloves together is a reminder for customers to get the items they need at one time.
ENCOURAGE SHOPPERS TO POST DISPLAYS ON SOCIAL MEDIA
Some displays are so innovative or detailed; customers want to take a selfie or post on social media to share the creation with others. It’s a way to get your store a broader audience and make it a destination for shoppers who were unfamiliar with your establishment. If you’re looking for stand-out ideas that are creative and innovative, Pinterest is an excellent place to start. It’s also a good idea to send out an e-mail to stay in touch with loyal customers. Focus on special offers and new products that may motivate them to leave the comfort of home.
KEEP DISPLAYS SIMPLE AND FRESH
Simple, uncluttered displays help shoppers quickly focus on the merchandise they want to sell. Showcasing fewer items has more of an impact than an endcap that is overflowing with options. Endcaps should be changed or rotated every two customers to make the right purchasing decision.
DON’T BE AFRAID TO TRY SOMETHING NEW
Visual merchandising will help you attract new customers and keep shoppers engaged while they shop in your store. The best practices discussed here can benefit every business. Adding your unique flavor will help create attractive and functional displays that are also practical sales tools.