Wanda Lenoir, Author at Cutting Edge Products

Sell More by Building Stronger Customer Relationships

Posted by Wanda Lenoir
On July 28, 2022
Cutting Edge Products Magazine, Industry News

How well do you know your customers? Many of the things you thought you knew about their buying behaviors have changed in the past three years. Now, consumers are primarily concerned about rising inflation, health and safety, and ways to enhance their lifestyles. Fortunately

Shoppers Want the Option to Buy Now and Pay Later

Posted by Wanda Lenoir
On July 14, 2022
Cutting Edge Products Magazine, Industry News

Feedback from consumers indicates consumers like Buy Now Pay Later plans because it helps them manage their payments and extends their purchasing power. The plans are beneficial for buying expensive

Promote Specialty Services to Drive Summer Sales

Posted by Wanda Lenoir
On June 27, 2022
Cutting Edge Products Magazine, Industry News

Summer is an ideal time for hardware stores and home improvement centers to promote specialty services that often fly under the radar and are frequently overlooked by customers.

Use Mobile Marketing to Connect with Smartphone Owners and Power In-store Sales

Posted by Wanda Lenoir
On June 8, 2022
Cutting Edge Products Magazine

Developing a mobile marketing strategy to increase shopping in physical stores is an opportunity to increase overall sales, highlight specific products and attract younger shoppers.

4 Ways a Grill Niche Business Attracts Millennials and Gen Z

Posted by Wanda Lenoir
On May 23, 2022
Cutting Edge Products Magazine

It’s no secret that many younger people think of cooking as a form of self-expression and socialization. In recent years “foodies” have embraced grilling to enjoy the outdoors and have fun with friends.

Younger Generations Go Green with Sustainable Gardening

Posted by Wanda Lenoir
On May 12, 2022
Cutting Edge Products Magazine

Every generation has a cause that stirs up emotions. Younger generations are quite vocal in expressing concerns about the future of the planet. By practicing sustainable gardening, Gen. Z and Millennials believe they are putting in the work required to “growing a greener future.” The concept of

Older Shoppers are a Golden Opportunity to Grow Online Sales

Posted by Wanda Lenoir
On April 19, 2022
Cutting Edge Products Magazine

Retailers often make assumptions about consumer behavior that may not necessarily be true. When it comes to technology, a widespread belief concerning baby boomers is that this generation is reluctant to learn new concepts and typically prefers to shop in-store.

Savoring the Sweet Taste of Success

Posted by Wanda Lenoir
On April 7, 2022
Cutting Edge Products Magazine, Cutting Edge Products Spring 2022

America is often called the land of opportunity. Who could imagine a father that struggled to make a living as a bricklayer would become the owner of an award-winning confectionery company?

What Retailers Need to Know About Today’s DIY Customers

Posted by Wanda Lenoir
On April 1, 2022

DIYers rolled up their sleeves and tackled a record number of home improvement projects during the past two years. Their buying power caused a surge in sales for independent retailers and big-box chains that prosper when homeowners repair or improve their homes.

Selling Impulse Items Can Prompt Customers to Buy More

Posted by Wanda Lenoir
On March 22, 2022

One of the busiest spots at wholesaler markets is the Impulse area. Retailers check out everything from peppered beef jerky to sequined key chains to packages of thermal socks.

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