Wanda Lenoir, Author at Cutting Edge Products

Younger Generations Go Green with Sustainable Gardening

Posted by Wanda Lenoir
On May 12, 2022
Cutting Edge Products Magazine

Every generation has a cause that stirs up emotions. Younger generations are quite vocal in expressing concerns about the future of the planet. By practicing sustainable gardening, Gen. Z and Millennials believe they are putting in the work required to “growing a greener future.” The concept of

Older Shoppers are a Golden Opportunity to Grow Online Sales

Posted by Wanda Lenoir
On April 19, 2022
Cutting Edge Products Magazine

Retailers often make assumptions about consumer behavior that may not necessarily be true. When it comes to technology, a widespread belief concerning baby boomers is that this generation is reluctant to learn new concepts and typically prefers to shop in-store.

Savoring the Sweet Taste of Success

Posted by Wanda Lenoir
On April 7, 2022
Cutting Edge Products Magazine, Cutting Edge Products Spring 2022

America is often called the land of opportunity. Who could imagine a father that struggled to make a living as a bricklayer would become the owner of an award-winning confectionery company?

What Retailers Need to Know About Today’s DIY Customers

Posted by Wanda Lenoir
On April 1, 2022

DIYers rolled up their sleeves and tackled a record number of home improvement projects during the past two years. Their buying power caused a surge in sales for independent retailers and big-box chains that prosper when homeowners repair or improve their homes.

Selling Impulse Items Can Prompt Customers to Buy More

Posted by Wanda Lenoir
On March 22, 2022

One of the busiest spots at wholesaler markets is the Impulse area. Retailers check out everything from peppered beef jerky to sequined key chains to packages of thermal socks.

The Three P’s = Success

Posted by Wanda Lenoir
On March 11, 2022

Successful independent retailers develop a comprehensive strategy and then execute it based on the plan. The local hardware store or home center is a unique business niche

3 Ideas to Build a Community of Loyal Customers

Posted by Wanda Lenoir
On February 10, 2022

Small businesses that plan to be successful for the long haul should make customer engagement and creating connections a priority. Big boxes typically have a rigid chain of command ...