Focus on Moving Your Business to the Next Level of Success

Focus on Moving Your Business to the Next Level of Success

  • Posted by Wanda Lenoir
  • On February 27, 2023
  • Cutting Edge Products Magazine, Focus on Moving your Business, Spotlight on Business, Successful Retailers, Wanda Lenoir
Successful retailers develop a comprehensive strategy and execute it based on the plan. Independent hardware stores and home centers are unique businesses catering to specific customer segments. Owners have no desire to operate scaled-down versions of Walmart or Home Depot—they are proud to be authentically different. Thriving businesses should continually look for growth opportunities
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Personalize Service to Reflect Generational Preferences

Personalize Service to Reflect Generational Preferences

  • Posted by Wanda Lenoir
  • On February 14, 2023
  • Cutting Edge Products Magazine, Personalize Service to Reflect Generational Preferences, Spotlight on Business, Training Employees, Wanda Lenoir
Consumers have expectations about the service they want to receive. For some generations, it's higher than others. However, what's required to deliver an exceptional shopping experience continues to evolve, placing greater demands on retailers. Businesses often assume customers are happy with their service if they receive few complaints. Staff members are trained to manage challenging
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Why is Training Employees a Challenge for Retailers?

Why is Training Employees a Challenge for Retailers?

  • Posted by Wanda Lenoir
  • On January 27, 2023
  • Cutting Edge Products Magazine, Hardware Industry Hiring, Spotlight on Business, Training Employees, Wanda Lenoir
Training new employees require a substantial investment of time and resources before they can contribute to the business. A survey conducted by the National Federation of Independent Business (NFIB), reveals that training is a challenge for small business owners for a variety of reasons that are within or beyond their control.
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Going to Trade Shows Help Independents Compete

Going to Trade Shows Help Independents Compete

  • Posted by Wanda Lenoir
  • On January 27, 2023
  • Cutting Edge Products Magazine, Spotlight on Business, Trade Shows, Wanda Lenoir
Going to the next Market? Independent retailers who regularly attend home improvement events have seen the industry change in the past four years. Various functions once performed manually, are now digital to enable transactions to be completed in real-time. The options for attending events have greatly expanded. Rather than flying or driving to conventions,
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Shoppers Want In-Store Experience to Compare to Buying Online

Shoppers Want In-Store Experience to Compare to Buying Online

  • Posted by Wanda Lenoir
  • On January 20, 2023
  • Cutting Edge Products Magazine, In Store Experience, Spotlight on Business, Wanda Lenoir
Shopping in physical stores has come back since consumers are eager to see, smell, and touch the merchandise. Online sales are dipping slightly after reaching record highs last year. However, people are now accustomed to the digital enhancements
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Think SMART to Maximize Marketing

Think SMART to Maximize Marketing

  • Posted by Wanda Lenoir
  • On January 20, 2023
  • Cutting Edge Products Magazine, marketing plan, Spotlight on Business, Wanda Lenoir
Increasing sales requires making marketing a high priority on your to-do list. Home Improvement retailers who take a SMART approach to marketing understand the important role it plays in maximizing profits. Developing a structured marketing plan, rather than holding a series of random promotions
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8 Ideas to Prepare your Business for the New Year

8 Ideas to Prepare your Business for the New Year

  • Posted by Wanda Lenoir
  • On January 19, 2023
  • 2023 Goals, Cutting Edge Products Magazine, Spotlight on Business, Wanda Lenoir
Successful home improvement retailers are forward-thinking and create a game plan for their team to follow. Since the new year is less than a week away, start with the basics. Create a checklist that identifies tasks that need to be accomplished to grow the business, motivate your team, and keep customers shopping at your store.
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Consumers Want the Option to Buy Now and Pay Later

Consumers Want the Option to Buy Now and Pay Later

  • Posted by Wanda Lenoir
  • On December 15, 2022
  • Cutting Edge Products Magazine, Matter Most to Customers, Spotlight on Business, Wanda Lenoir
Consumers prefer to have multiple options when deciding how they want to pay for purchases. At the height of the pandemic, online shopping became the thing to do because people had little or no access to physical stores. Similar to other conveniences designed to make buying online more effortless, the option to Buy Now Pay Later (BNPL) grew in popularity.
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3 Things that Matter Most to Customers

3 Things that Matter Most to Customers

  • Posted by Contributor
  • On November 30, 2022
  • Cutting Edge Products Magazine, Matter Most to Customers, Spotlight on Business, Wanda Lenoir
Independent retailers wear many different hats to maintain day-to-day operations and deal with factors dependent on the economy's health. The local hardware store or home center is a unique business niche that caters to a specific segment of customers. Many of these family-owned businesses have been in the exact location for generations. They continue to exist when others have failed because they understand what customers want and expect of them. • Sell quality products and services at a fair price that solves a problem or improves my home. • Hire great employees who share information and knowledge to help me complete projects with confidence • Make shopping enjoyable and convenient—get me out the door quickly.
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Costs Up and Sales Down? Take Steps to Increase Profit Margins

Costs Up and Sales Down? Take Steps to Increase Profit Margins

  • Posted by Contributor
  • On November 2, 2022
  • Cutting Edge Products Magazine, Motivate Employees, Spotlight on Business, Wanda Lenoir
Some retail operations face an uphill battle to generate sales this holiday season. Yet, there may be better options than taking drastic measures to increase profit margins. When confronted with spiraling costs due to high inflation, retailers may opt to lay off loyal employees or give the store away by offering shoppers exorbitant discounts. There are ways to deal with rising costs and declining sales that can improve operations and provide long-term benefits.
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