Spotlight on Business Archives - Page 5 of 15

Consumers Buy Eco-friendly Products to Make a Social Impact

Posted by Wanda Lenoir
On October 28, 2024
Cutting Edge Products Magazine, Wanda Lenoir

When customers take the time to visit a store, the least they expect is to purchase quality products at a fair price. However, many shoppers buy certain products or brands because they want to continue to make a social impact after the transaction is complete.

Do what it Takes to Improve Sales and Profits

Posted by Wanda Lenoir
On October 28, 2024
Cutting Edge Products Magazine, Wanda Lenoir

The cost of goods continues to rise. Store owners must tilt the scales in their favor to remain profitable. Success depends on being creative and leveraging new opportunities or revisiting ideas that may have been shelved previously

Thank You for Your Service

Posted by Wanda Lenoir
On October 24, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Over time, we may forget the “why” behind many of our country’s most celebrated holidays. The lines get blurred, and the meaning gets lost. Veterans Day is a time to honor all who have served in the armed forces and remember what they sacrificed for our freedom.

Help Employees Cope with Burnout During the Holidays and Beyond

Posted by Wanda Lenoir
On October 21, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Just as customers experience burnout during the holidays, so do employees. It's crucial for employers to recognize the signs of burnout in their staff. Sales staff who serve customers may have to deal with shoppers with short tempers, communication barriers, or behave rudely. Interacting with overly emotional people can make work stressful and lead to burnout for your staff.

Wrap Up Sales by Delivering a Memorable Customer Experience

Posted by Wanda Lenoir
On September 29, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Competition from big-box retailers can be aggressive during the holidays. While it's essential to have a solid overview of the competitive landscape, success for Independents depends on identifying what your business does better than competitors and leveraging those strengths with consumers. Whether your brand is Walmart or Ace, consumers have certain expectations upon entering the store.

Social Media Strategy: Identify the Goals You Want to Achieve

Posted by Wanda Lenoir
On September 19, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Social media has a tremendous influence on consumers’ buying habits and where they choose to shop. Although many independent retailers recognize the need for a social media presence for their business, developing an effective strategy is often a process.

Engagement Declines as Younger Employees Seek Fulfilling Jobs with Purpose

Posted by Wanda Lenoir
On September 5, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Younger employees are at a crossroads. Many feel that their companies are not fully invested in meeting their essential needs, so their level of engagement has declined significantly. Data collected by Gallup indicates that the level of engagement among all employees stagnated at the end of 2023 after reaching a high point in 2020.

Six Easy Ways to Sharpen Your Networking Skills

Posted by Wanda Lenoir
On July 29, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Independent retailers often seek out new people and reconnect with old acquaintances when attending markets and conventions. Since store owners have a few days to get everything done, they must manage time wisely and only speak with select groups of people. These individuals can offer the expertise

Start Planning Early for a Profitable Holiday Season

Posted by Wanda Lenoir
On July 11, 2024
Cutting Edge Products Magazine, Wanda Lenoir

Preparing for a profitable 4th quarter and holiday season requires careful planning and adequately managing inventory levels. Independent retailers must look at their businesses holistically and determine the best approach to generating in-store and online sales.

Listen Up! The Power and Benefits of Customer Feedback

Posted by Wanda Lenoir
On June 27, 2024
Cutting Edge Products Magazine, Wanda Lenoir

What customers say about your business determines its long-term success. Whether the feedback is given to you directly, on social media, or by word-of-mouth, consumers are influenced by other people’s opinions. There’s no shortage of feedback on products and services—some good, some bad. Customer feedback is an opportunity to improve when needed or commend your team for a job well done.

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