Spotlight on Business Archives - Page 4 of 15

Gen Z Comes of Age

Posted by Wanda Lenoir
On May 1, 2025
Cutting Edge Products Magazine, Wanda Lenoir

While Gen Z or Zoomers are on every retailer’s radar, they refuse to be defined by anyone except themselves. Born between 1997 and 2012, they are digital natives who are living their lives immersed in technology and social media. Although every generation is multicultural, Gen Z is the most diverse generation in history, with a larger percentage of individuals from various racial and ethnic backgrounds.

Be Proactive and Stay Focused During Economic Downturns

Posted by Wanda Lenoir
On April 30, 2025
Cutting Edge Products Magazine, Wanda Lenoir

“Hope for the best and be prepared for the worst.” Volatility and economic turbulence are never comfortable conditions for any business. Small and medium-sized operations are especially vulnerable since rising costs, tariffs, and fears of recession can be harmful on multiple levels

What you can do to Protect Your Store Against Retail Theft

Posted by Wanda Lenoir
On April 18, 2025
Cutting Edge Products Magazine, Wanda Lenoir

While many independent retailers have ramped up security using a combination of technology and store personnel, some owners may have overlooked key preventative measures.

Weather the Economic Storm by Growing Online Sales

Posted by Wanda Lenoir
On April 1, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Owners must decide how they will connect their traditional physical stores with their e-commerce operations to optimize consumer experience.

Step Up Your Game by Building a Winning Niche in Your Market

Posted by Wanda Lenoir
On March 6, 2025
Cutting Edge Products Magazine, Wanda Lenoir

When regular customers come into the store, pick up only what they need, and then leave without browsing, it's time to make changes. Customers get bored when the product assortment is predictable. Eventually, they lose interest and decide to shop elsewhere. It's time to shake things up by adding a niche business.

Connecting Customer Experience to Profitability

Posted by Wanda Lenoir
On February 28, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Companies focusing on generating profits by selling various products at low prices may need to reconsider their strategy. Although this approach worked fifteen years ago, customers and intuitive retailers think customer experience should be the highest priority.

4 Critical Skills Retail Associates Need to Deliver a Delightful Customer Experience

Posted by Wanda Lenoir
On February 21, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Are you hiring people with the right skills? On the surface, it may appear that hiring a salesperson for an entry-level position in a retail store isn’t too complicated. Sometimes, the person applying for the position may be young and lack experience working in a hardware store. Yet, if they are enthusiastic and willing to learn the job responsibilities, store owners may feel they are a good fit.

Homeowners Now Do Maintenance Projects to Enjoy their Homes Rather than to Sell

Posted by Wanda Lenoir
On January 21, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Independent hardware stores and local home centers can be great resources for people who want to learn how to work on DIY projects. Consider offering workshops on painting tips, healthy lawn growth, or weatherization. Building a community of loyal customers who advocate for your business is a great way to attract more shoppers and grow sales.

Recognizing Employees’ Contributions is Good Business

Posted by Wanda Lenoir
On January 18, 2025
Cutting Edge Products Magazine, Wanda Lenoir

While salary plays an essential role in employee’s perceptions of a company, feeling appreciated increases job satisfaction, loyalty, and productivity. Recognition boosts morale. According to a 2024 Gallup and Workhuman Report, the company and employees benefit when workers receive authentic recognition:

Create Online Promotions that Attract Consumers and Generate Sales

Posted by Wanda Lenoir
On January 5, 2025
Cutting Edge Products Magazine, Wanda Lenoir

Develop a plan for 2025 that is nimble enough to support changes in technology that directly impact the retail industry. It should also leverage social media to build customer relationships and create more personalized connections

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